Paul DeMott is the co-founder and CTO of Helium SEO. He has spent the last fifteen years working across SEO, software development and PPC, and has built many of the custom tools Helium runs client campaigns on. He is a featured author at Search Engine Land, where he writes on entity-based SEO, AI in search and knowledge graphs. Outside work he plays board games and card games with his wife and friends.
Table of Contents Most HVAC contractors are terrible at marketing. They know how to fix a furnace or install a new AC unit, but when it comes to getting customers
Table of Contents The home services industry is experiencing unprecedented growth, with the market projected to reach over $600 billion by 2025. Yet despite this massive opportunity, many home service
Table of Contents HVAC contractors compete for homeowners who need immediate heating and cooling solutions, making pay-per-click advertising the fastest way to capture these high-intent searchers. When someone’s furnace fails
Table of Contents Home service businesses face intense competition for customers actively searching for immediate solutions. Plumbers, electricians, HVAC contractors, and landscapers must appear at the top of local search
Table of Contents When your furnace breaks at midnight in January, homeowners don’t flip through phone books—they grab their phones and search “emergency furnace repair near me.” HVAC contractors who
Helium SEO provides a comprehensive suite of digital marketing services tailored specifically to the cannabis industry. Understanding the unique challenges and opportunities that cannabis dispensaries face online, our team of
Want to attract more customers to your plumbing business? SEO for plumbing companies can help you rank higher on search engines and boost your online visibility. This guide covers everything
As we look forward to 2025, the digital landscape for pest control companies continues to evolve. Staying ahead in the competitive market requires a robust online presence, optimized for search
Table of Contents Home services marketing is developing at a fast pace, resulting in growing opportunities for businesses. On the other hand, the competition in the digital advertising platform is