Founded in Cincinnati, Ohio • 2016
We started Helium because the SEO industry was broken. It still is. Except for us.
The story of why we started Helium, what we believe, and the values that drive every decision we make for our clients.
2016
Year Founded
Inc. 5000
Fastest Growing Company
400%+
Average Client ROI
200+
Businesses Served
Our Founding Story
Why We Started Helium
The story of how Helium was founded is the classic entrepreneurial journey of seeing a big problem in the world and wanting to start a business to solve it. When Tim and Paul began this company with three other friends, they kept coming back to the same question: why does the SEO industry keep failing its clients?
Every day, businesses across the country were signing up with new SEO providers and being told they could rank on page one in three months, that they would receive top-level service, and that the team had inside knowledge on Google’s algorithm. Those businesses would pay their bills month after month and receive slow, unresponsive service, little to no results, and ultimately fire their SEO firm and start the cycle all over again.
I worked for a $2 billion company that assigned 40 to 50 accounts per account manager. One told me he never logged in to half his clients ever in their entire contract. He simply didn’t have the time. I quit soon after. I didn’t want to take clients’ money and not do any work for them.”
That experience, and the realization that it wasn’t unique, is what drove Tim and Paul to build something different. A company that deeply cared about its clients. That truly understood SEO and had the tools to drive real results. That would treat every client the way they deserved to be treated.
That mission has never changed. It is, and always will be, to make the world of SEO a better place for businesses.
Our Mission:
To make the world of SEO a better place for businesses.
We knew that to achieve this mission, we had to build around three uncompromising commitments. These three pillars drive every decision we make, from who we hire, to how we build technology, to how we treat our clients.
Our Mission:
To make the world of SEO a better place for businesses.
Three Pillars
What We're Built On
You talk to the expert. Every single time.
At most agencies, your account manager is a coordinator, not a strategist. At Helium, your point of contact is a subject matter expert in SEO, Google Ads, and Meta Ads. They don't relay your questions. They answer them.
You talk to the expert. Every single time.
At most agencies, your account manager is a coordinator, not a strategist. At Helium, your point of contact is a subject matter expert in SEO, Google Ads, and Meta Ads. They don't relay your questions. They answer them.
You talk to the expert. Every single time.
At most agencies, your account manager is a coordinator, not a strategist. At Helium, your point of contact is a subject matter expert in SEO, Google Ads, and Meta Ads. They don't relay your questions. They answer them.
Core Values
Tha values that drive everything we do
These aren’t words on a wall. They’re the behaviors we hire for, promote for, and hold each other accountable to every single day.
You talk to the expert. Every single time.
At most agencies, your account manager is a coordinator, not a strategist. At Helium, your point of contact is a subject matter expert in SEO, Google Ads, and Meta Ads. They don't relay your questions. They answer them.
Know exactly where every dollar goes.
Most agencies use last-touch attribution, which means Google Ads takes credit for leads that SEO actually earned. Helium built a proprietary multi-touch attribution dashboard so your marketing data tells the truth.
AI-powered content at a fraction of the cost.
Helium built proprietary AI content tools that reduce the cost of content campaigns by up to 80% without sacrificing quality or compliance. Whether you need 10 articles or 10,000, we have the technology and the team to deliver.
We literally wrote the book on Entity SEO.
Helium ranks #1 on Google for "Entity SEO," the framework defining how Google understands content in the AI era. Published in Search Engine Land. Speakers at SMX Advanced. When the algorithm changes, our clients are already ahead.
We literally wrote the book on Entity SEO.
Helium ranks #1 on Google for "Entity SEO," the framework defining how Google understands content in the AI era. Published in Search Engine Land. Speakers at SMX Advanced. When the algorithm changes, our clients are already ahead.
We literally wrote the book on Entity SEO.
Helium ranks #1 on Google for "Entity SEO," the framework defining how Google understands content in the AI era. Published in Search Engine Land. Speakers at SMX Advanced. When the algorithm changes, our clients are already ahead.
We literally wrote the book on Entity SEO.
Helium ranks #1 on Google for "Entity SEO," the framework defining how Google understands content in the AI era. Published in Search Engine Land. Speakers at SMX Advanced. When the algorithm changes, our clients are already ahead.
Work with a team that actually lives these values
Get a free $1,500 marketing audit and experience firsthand what it’s like to work with an agency that genuinely cares about your results.
No contracts. No spam. No obligation. Just Real Insights from Real Experts.
Core Values
Tha values that drive everything we do
These aren’t words on a wall. They’re the behaviors we hire for, promote for, and hold each other accountable to every single day.
You talk to the expert. Every single time.
At most agencies, your account manager is a coordinator, not a strategist. At Helium, your point of contact is a subject matter expert in SEO, Google Ads, and Meta Ads. They don't relay your questions. They answer them.
Know exactly where every dollar goes.
Most agencies use last-touch attribution, which means Google Ads takes credit for leads that SEO actually earned. Helium built a proprietary multi-touch attribution dashboard so your marketing data tells the truth.
AI-powered content at a fraction of the cost.
Helium built proprietary AI content tools that reduce the cost of content campaigns by up to 80% without sacrificing quality or compliance. Whether you need 10 articles or 10,000, we have the technology and the team to deliver.
We literally wrote the book on Entity SEO.
Helium ranks #1 on Google for "Entity SEO," the framework defining how Google understands content in the AI era. Published in Search Engine Land. Speakers at SMX Advanced. When the algorithm changes, our clients are already ahead.
Working With Us
Seamless Integration With Your Team
We don’t promise rankings. We deliver revenue. Here’s what that looks like in practice.
Dashboard
Helium’s CTO built a custom dashboard that contains all of your campaign information. For SaaS brands, you can be confident that Helium understands SaaS. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco lulla pariatur. Excepteurt anim id est laborum.
Communication
The biggest challenge for SEO campaigns is communication. You ask a technical question in a meeting and the POC says “I’ll ask my expert” and you wait multiple days. With Helium, your POC is the subject matter expert. Our client results speak for themselves.
Project Management
Forget long email chains and messages lost in Slack. Helium uses ClickUp to track projects. We give clients a shared link to see the dashboard for our projects so you can have confidence that the marketing work is moving forward.
AI Content Tool and Content Team SAAS
SEO campaigns often lose momentum with content reviews and content roll out. This is why Helium built a SaaS for our clients. Rate your writers, see the SEO score by author for each article, and leave feedback using the five metrics that matter most.
Multi-Channel Attribution and Proprietary SEO Data
Tracking the impact of SEO is a challenge. Ad platforms like to steal the credit using last touch attribution. This is why Helium has a specific solution so you can customize the value of each touch point in the marketing funnel.