Beacon Orthopaedics & Sports Medicine is a regional leader in sports medicine, spine and orthopaedic care. Their goal with an SEO campaign was to increase their keywords, their rankings and overall organic site traffic. See how we helped Beacon with our comprehensive, strategic, and results driven SEO campaign.
Beacon Orthopaedics hired Helium SEO in January 2018 to increase their rankings of keywords in Google using Helium’s proprietary software and systems. In addition to significantly increasing the position 1 through 10 keyword rankings, the total number of keywords ranking in Google in position 1 through 100 increased from 8,558/month to 58,175/month in sixteen months.
Choosing keywords that their clients were actually searching for and optimizing the pages with relevant content and structure significantly helped rankings over time. This chart highlights a sample of keywords that we targeted and how the rankings improved from when we started to their current positions in Google.
Helium SEO provides a number of services that are custom-assigned to projects based upon the company’s needs. Our SEO campaign for Beacon Orthopaedics & Sports Medicine included the following services:
• Determining buyer intent: Do potential customers type these keywords when they are looking for your product?
• Factoring in search volume: Are these keywords searched often enough on a consistent basis?
• Looking into keyword difficulty: Can we responsibly rank these keywords throughout the course of your campaign?
• Site Structure Analysis
• Find and fix technical SEO concerns: linking issues, content concerns, title tags, headers, etc.
• Implement high priority or high impact audit items first.
• Create relevant, user friendly that hold the pre-set keywords and drive traffic to the site.
• Determine what content the site needs vs. which landing pages need additional content or keywords.
• Add/correct all content & meta data to be recognized by major search engines (Title Tags, Headlines, etc.)
• Optimize landing pages for design and SEO factors (remove iframes, reduce bounce rate, long enough content, etc.)
• Correctly link your internal pages to ensure that your site utilizes linking power.
• Direct the power from existing and new links on other sites to the pages that need them most.
• Google uses a different algorithm for each industry, and they are constantly changing it.
• Usually at least one keyword phrase lags behind, so we review, re-analyze, and put other factors in place to work around Google.
• Monthly Progress Reports
Since starting their campaign in January 2018, organic traffic increased from 9,373/month to 37,994/month and organic keywords increased from 8,597/month to 42,120/month. Our SEO strategy for Beacon helped increase the number of conversions and inquiries into their services.
As you can see the results of the SEO campaign for Beacon have been outstanding! This is simply one example out of many that our team has executed for our clients in the past year. If you are struggling to drive increased rankings, improve SEO, or significantly increase your site traffic please give us a call and we will walk through our process and campaigns.
Have questions about SEO or digital marketing? Want to know more about what Helium can do to help you? Fill out a contact form and we’ll be in touch.