Scale Your SaaS Predictably with Data-Led SEO
We aren’t your typical SaaS agency. Helium is a tech-focused agency that develops its own software services (AI Writers, Content Analysis, and Project Management). This means that you get better tools to achieve SEO revenue impact and you get an agency with deep familiarity with the needs of a SaaS brand.
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We want to add your business to the list of partner companies that made millions through a partnership with Helium.
Our SaaS SEO Process
We understand that data important to your company. This is why the SaaS SEO campaign begins with data acquisition like you’ve never seen. With Helium, you can predict the time to rank for a keyword cluster, the cost to rank, the market share of your competitors, the total market potential, and we project SEO ROI.
1 SEO ROI Report and Market Analysis
2 Low-Hanging Fruit Audit
3 Kick-Off and On-Boarding
4 Strategy Refinement
5 Campaign Execution
At this stage, we execute the tasks associated with the collaborative SEO roadmap. We prioritize low-hanging fruit and we begin the work that will lead to you claiming the market share you want.
6 Reporting
Work We've Done
We’ve generated over $100,000,000 in revenue for our clients and we regularly 2x the organic traffic for our clients.
Seamless Integration With Your Team
Dashboard
Helium's CTO made a custom dashboard that contains all of the campaign information. Login button is in our header menu above. For SaaS brands, you can be confident that Helium understands SaaS.
Communication
The biggest challenge for SEO campaigns is communication. You ask a technical question in a meeting and the POC says "I'll ask our expert" and you wait multiple days. With Helium, your POC is the subject matter expert. While it costs us more, our client results speak for themselves.
Project Management
Forget long email chains and messages lost in slack. Helium SEO uses ClickUp to track projects. We give clients a shared link to see the dashboard for our projects so you can have confidence that the marketing work is moving forward.
AI Content Tool & Content Team SaaS
SEO Campaigns often lose momentum with content reviews and content roll out. This is why Helium built a SaaS for our clients. Rate your writers, see the SEO score by author for each article, and leave feedback using the 5 metrics that matter most.
Multi-Channel Attribution & Proprietary SEO Data
Tracking the impact of SEO is a challenge. Ad platforms like to steal the credit using last touch attribution. This is why Helium has a specific solution so you can customize the value of each touch point in the marketing funnel.
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Customize Your Level of SEO Engagement
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Market Viability Audit
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Topical Map and Low-Hanging Fruit Audit
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Keyword and Competitor Research
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Link Building
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Insights into Algorithm Updates
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Troubleshooting Loss of Rankings
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Integration of SEO into Additional Channels
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Published Authors and Speakers (SEL)
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Niche Research and Competitor Research
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Content Writing and On-Page Optimization
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Technical SEO & Schema Optimization
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Link Building and Link Authority Optimization
SEO Campaign Tasks
Keyword Research
Keyword difficulty and search volume are not the alpha and omega of keyword research. Find low-hanging fruit. Get an entity SEO approach to keywords and leave the shackles of keyword difficulty and search volume behind.
Technical SEO
One of the 4 pillars of SEO. Technical SEO covers a wide range of initiatives aimed at providing a better user experience while making it easier for Google to affordably crawl your website, no matter the size.
Internal Link Optimization
The science of Page Rank applies to internal links just as much as external linking. With Helium, we have precise methods of directing authority and relevance through our approach to internal links. We also can programmatically apply links using NLP and AI.
Keyword Cannibalization Analysis
When a page struggles to rank, the solution is often found through a cannabilization audit. Helium looks at all of your SEO pages and identifies whether topical overlap is preventing a page from ranking. We then systematically redirect content, which provides a quick boost to rankings.
Meta and Title Optimization
This isn't rocket science, but it is very important. Every page needs titles and meta descriptions that are designed to increase CTR. While keywords have an impact on SEO, we have seen that CTR is the most important optimization goal for meta and titles.
Speed Optimization
Web developers aren't SEOs and it's common for SaaS companies to have a website that needs speed improvements. While SEO impact is important, the retention of your hard earned traffic is heavily related to the speed of your website. Let's get that site humming.
On-Page Optimization
Did you know that you can outrank large authorities on difficult topics through On-Page optimization? We find that the link building cost savings often pay for this type of optimization on it's own. In terms of rank importance, on-page optimization is in the top 3 of most important factors.
Link Building
Links made Google famous and links continue to be a pillar of SEO, especially in a post-AI world. We build links and use NLP to identify the exact type of links and amount of links that are needed for accomplishing a SaaS SEO goal.
Content Writing
Whether you're a billion dollar company needing 1,000 articles as quickly as possible, or whether you're in a difficult niche with compliance and regulatory restrictions, we have the perfect blend of technology, writers, and expertise.
Schema Creation
SEO is a game of fractional improvements sustained over time. When most competitors skimp on schema, we find that our advanced entity-based schema strategy has the ability to make our client's rank above the competition by disambiguating content for Google bots. Not only does it help with rankings, but many of the SERP features rely on schema.
NLP and Entity Analysis and Optimization
There is a reason we rank #1 for "Entity SEO". In 2018, NLP and entities became the name of the game. We are thought leaders in this space and we use NLP and entities in our process for internal linking, schema, keyword research, link building, content writing, and everything else we do.
SaaS SEO FAQs
How long does it take to generate results?
Generating SEO results typically takes about 4 to 6 months. However, significant improvements may take up to one year or even longer. The speed at which you see results is dependent on numerous factors such as your website’s age, its current state, the amount of content, and the competitiveness within your industry. Remember that SEO is a long-term strategy and requires continuous effort.
How do you predict the length of time and the cost of an SEO campaign?
Predicting the length of time and cost of an SEO campaign can be complex as there are a plethora of factors that contribute to these elements. Here’s a basic manner to estimate:
1. Scrutinize the website: Assessment of the website is crucial. It includes understanding the structure, content, link portfolio, and keyword density. You should also review the website’s technical aspects like its loading speed, URL structure, and mobile optimization.
2. Define the Goals: The scope of your SEO campaign greatly depends on what you want to achieve. Goals can range from improving domain authority to boosting organic traffic or pushing a specific set of keywords in top rankings.
3. Keyword Research: Research is vital to understand how your targeted keywords are ranking. If they’re ranking on the second or third page of SERPs, it may take less time and cost to push them further. But if they’re nowhere in sight, then it might take more time and cost.
4. Competitive Analysis: Understanding what your competitors are doing is also important. If you’re competing with highly authoritative sites, time and effort will increase.
5. Create a Strategy: Based on the above factors, create a strategy that includes on-page optimization, content creation, link-building etc., and estimate the time each of these
Is there a discount for combining SEO and PPC?
Yes, Helium SEO can discuss offering a discount when combining these services.
Does Helium SEO offer Web Design?
Yes Helium does. Please contact us to get more details.
What is the difference between National SEO campaigns and Local SEO campaigns?
National SEO campaigns target a broader, nationwide audience. They are used by businesses that offer products or services across an entire nation or even internationally. These campaigns focus on ranking for broad keyword terms and do not necessarily focus on a specific geographical area.
On the other hand, Local SEO campaigns target a specific geographical area such as a city, state, or region. This strategy is helpful for local businesses that want to attract customers in their immediate area. Local SEO campaigns focus on geographical keyword terms and also aim to increase visibility on local listing sites and directories.
Why is content important for SEO?
Content is crucial for SEO for several reasons:
1. Relevant and Quality Content Attracts Search Engines: Search engines are designed to provide users with the most relevant results. High-quality, relevant content is likely to get a higher ranking on search engine results pages, leading to increased visibility and traffic.
2. Keywords Usage: Quality content allows businesses to incorporate keywords that consumers use to search for the products or services they offer. This helps search engines to index the website appropriately and improve its ranking.
3. Increased User Engagement: High-quality content is likely to resonate more with users, keeping them engaged longer. The more time users spend on a webpage, the more search engines consider the site to be valuable, leading to improved rankings.
4. Backlinking: If your content is high quality and valuable, other websites are more likely to link to it, improving your backlink profile. Backlinks are a crucial component of SEO as they signify credibility and relevance to search engines.
5. Improved User Experience: Quality content enhances the user experience, as it provides users with the information they are looking for. A positive user experience can lead to higher conversion rates, repeat visits, and positive reviews/social shares– all signals that search engines recognize and reward with improved ranking positions.
Why are backlinks important for SEO?
Backlinks are important for SEO for several reasons:
1. Improved Organic Ranking: Backlinks help in better search engine rankings. When your content gets linked to other sites, it improves your chances of ranking higher in search results.
2. Faster Indexing: Backlinks help search engine bots discover links to your site and index your website faster.
3. Referral Traffic: One of the major benefits of backlinks is that they help get referral traffic. Usually, referral traffic is targeted and has a low bounce rate.
4. Builds Your Authority: Backlinks from authoritative, relevant, and well-respected websites can increase the authority of your website in the eye of search engines.
5. Increases Brand Visibility: The more backlinks you have, the more your brand is visible online.
6. Builds Network: Backlinks not only bring traffic but can also serve as a networking tool. It can help you build relationships with key people in your industry which can be very beneficial.
Remember healthy and search-engine-approved link-building strategies are key. Creating spammy or unnatural ways of building backlinks may harm your site’s reputation and SEO.
What are the most important local SEO ranking factors?
1. Google My Business Listing: This is a key factor for improving your ranking on local searches. It provides Google with accurate information about your business such as location, business category, hours of operation, etc.
2. Online Reviews: Google takes into account the number and the quality of reviews on your Google My Business listing. Reviews show that your business is legitimate and provides value to customers.
3. NAP Consistency: NAP (Name, Address, Phone number) must be consistent across all platforms that contain information about your business, like directories, website, and social media profiles.
4. Local Keywords: Including local keywords on your website is critical for appearing in local search results. Google uses these keywords to understand what your business offers and where it’s located.
5. Mobile-Friendly Website: With the increase in mobile searches, having a mobile-friendly website affects ranking. Google prefers websites that are mobile-friendly, providing a good user experience.
6. High-Quality Backlinks: Backlinks act as a vote of confidence from other websites. The more high-quality local backlinks you have, the more credible your business appears to Google.
7. Website Loading Speed: Google takes website loading speed into account when ranking web pages. The faster your website loads, the better.
Schedule a free consultation with one of our digital sales consultants
We want to add your business to the list of partner companies that made millions through a partnership with Helium.
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