Construction Company SEO Agency
Say goodbye to complex marketing jargon and hello to straightforward, effective search engine optimization (SEO) marketing that fills your calendar with construction company jobs. Helium isn’t a vendor. We partner with you and help you build a scalable lead generation machine that you own. Get an Account Manager, a Project Manager, and a dedicated industry Digital Strategist veteran who understands contractor dynamics when you work with us. Transparent pricing. Clear communication. Results.
As seen in:
A Free Construction Company Marketing Audit That’s Actually a 90-Day Growth Plan
No contracts. No spam. No obligation.
Just real insights from real Construction Company Marketing experts.
400%+
Average Client ROI
200+
Businesses Served
Inc. 5000
Fastest Growing Company
697%
Average Keyword Growth
As seen in:
Results That Speak For Themselves
Our Process: What to Expect Working With Us
Helium is not a vendor. We partner with our clients and provide industry insights to help them build scalable and dependable lead machines. Get an account manager, project manager, and a dedicated industry veteran digital strategist when working with us. Transparent pricing and strategy. Quick communication. SEO and SEM Results.
1 Tracking, Reporting, and Account Access:
When we work together, we audit your data collection and we build out a report so you will have a clear source of truth that communicates what matters most to your business.
2 Focus on Immediate Impact:
While the campaign takes some time before your lead machine is running on all cylinders, we identify the SEO keywords that will provide the quickest impact with minimal time and money investment. We like to turn on PPC so you can begin to generate phone calls and form fills in less than 30 days.
3 Research Phase:
Research phase includes on-page optimization opportunities, technical SEO suggestions, and identification of content opportunities. We identify every competitor and analyze their SEO with a focus on keyword clusters, backlinks, and content strategy. We then analyze competitor social media profiles to identify the type of creative and messaging that resonates with your audience. We conclude the research by identifying the search ads and social ads they are running.
4 Marketing Roadmap:
We rely on our partnership with the client to finalize the identified opportunities. At the end of this phase, we know the amount of landing pages we need, the amount of blogs, the amount of backlinks, and we know what messaging resonates with your audience.
5 Implementation:
The iterative process of SEO and PPC begins here. Based on the roadmap and custom agreement with the client, we establish a monthly cadence and we get to work. Forms fills and phone calls trickle in within 1 month and SEO and PPC metrics trend upwards as more and more leads come into your business.
How We Get You Construction Company Appointments
Using organic and paid channels, we prioritize quick wins to provide you with an ROI as soon as possible. While the quick wins are happening, the evergreen lead machine is constructed for long-term lead generation that you own.
- We place an AI script in your website code that is designed to translate unstructured article/landing page text into machine-readable formats that Google loves. They love it because we make it cheaper for Google and easier for Google to understand your site. We typically see results within the first month.
- We ensure perfect tracking so digital advertising channels can have their AI optimize ad performance. Construction Company appointments start coming in within 7 days of this process.
- We have access to a 280M+ database of US consumers, and we can leverage that data along with some awesome marketing tech to find the perfect audience. We can email this audience directly, and you can use our data for direct mail campaigns or custom audiences inside of ad platforms. With our data, we see 30-50% ROI improvements vs. ad channel audiences.
- Lastly, we have research applied to an SEO campaign that works as your evergreen lead engine. This process involves tweaking your content, adding new content, and maximizing the value of your existing website.
What Our Clients Are Saying
Work With Us
Campaigns starting at
$3,000/m
What’s Included?
- Analytics and Reporting
- Research, Strategy, Roadmap
- High Performing PPC Campaigns
- Industry Leading Quality Content
- Organic Rankings
- Consulting Calls
Construction Company SEO Services
Most agencies working with construction companies sell traffic. We start from your own Search Console demand data, price what it costs to win the queries your buyers actually use, and report against booked revenue rather than sessions.
Construction Company SEO Campaign Tasks
Keyword Research
Keyword difficulty and search volume are not the alpha and omega of keyword research. Find low-hanging fruit. Get an entity SEO approach to keywords and leave the shackles of keyword difficulty and search volume behind.
Technical SEO
One of the 4 pillars of SEO. Technical SEO covers a wide range of initiatives aimed at providing a better user experience while making it easier for Google to affordably crawl your website, no matter the size.
Internal Link Optimization
The science of Page Rank applies to internal links just as much as external linking. With Helium, we have precise methods of directing authority and relevance through our approach to internal links. We also can programmatically apply links using NLP and AI.
Keyword Cannibalization Analysis
When a page struggles to rank, the solution is often found through a cannabilization audit. Helium looks at all of your SEO pages and identifies whether topical overlap is preventing a page from ranking. We then systematically redirect content, which provides a quick boost to rankings.
Meta and Title Optimization
This isn't rocket science, but it is very important. Every page needs titles and meta descriptions that are designed to increase CTR. While keywords have an impact on SEO, we have seen that CTR is the most important optimization goal for meta and titles.
Speed Optimization
Web developers aren't SEOs and it's common for SaaS companies to have a website that needs speed improvements. While SEO impact is important, the retention of your hard earned traffic is heavily related to the speed of your website. Let's get that site humming.
On-Page Optimization
Did you know that you can outrank large authorities on difficult topics through On-Page optimization? We find that the link building cost savings often pay for this type of optimization on it's own. In terms of rank importance, on-page optimization is in the top 3 of most important factors.
Link Building
Links made Google famous and links continue to be a pillar of SEO, especially in a post-AI world. We build links and use NLP to identify the exact type of links and amount of links that are needed for accomplishing a SaaS SEO goal.
Content Writing
Whether you're a billion dollar company needing 1,000 articles as quickly as possible, or whether you're in a difficult niche with compliance and regulatory restrictions, we have the perfect blend of technology, writers, and expertise.
Schema Creation
SEO is a game of fractional improvements sustained over time. When most competitors skimp on schema, we find that our advanced entity-based schema strategy has the ability to make our client's rank above the competition by disambiguating content for Google bots. Not only does it help with rankings, but many of the SERP features rely on schema.
NLP and Entity Analysis and Optimization
There is a reason we rank #1 for "Entity SEO". In 2018, NLP and entities became the name of the game. We are thought leaders in this space and we use NLP and entities in our process for internal linking, schema, keyword research, link building, content writing, and everything else we do.
Construction Company SEO in Houston, Phoenix, Austin
Rankings vary block by block, so we track your positions from several points across each market rather than one flattering city-centre average. Construction Company campaigns in Houston, Phoenix and Austin run the same playbook against different competitive sets.
Frequently Asked Questions
What is construction marketing?
Construction marketing involves various strategies and tactics by firms and contractors to promote services, enhance brand awareness, and gain new clients. It combines digital and social media marketing methods like SEO, PPC advertising, and social media with traditional approaches such as networking and print ads, aiming to stand out in the market by demonstrating expertise and reliability.
What are the 4 Ps of marketing for construction companies?
In the construction industry, the 4 Ps of marketing include: 1. Product: Emphasize not just construction projects but a suite of services like design and renovation. Highlight unique offerings. 2. Price: The key to success is competitive pricing and value engineering, with the flexibility to attract diverse clients. 3. Place: Focus on marketing in areas you serve efficiently, leveraging local SEO for visibility to potential clients. 4. Promotion: Use a mix of online and offline channels, such as digital marketing, trade shows, and word-of-mouth, to advertise your services broadly.
How do I market my construction business?
To market your construction business, develop a strong brand identity with a professional logo and cohesive message, optimize your website for local SEO, engage on social media platforms, create content like blogs or videos to establish your expertise, network at industry events and with related businesses, and encourage customer reviews and testimonials to leverage word-of-mouth.
How do you do marketing as a contractor?
To market as a contractor, create a detailed portfolio of your work, directly reach out to potential clients with tailored proposals, optimize your online presence for local SEO, and use email marketing to update past and prospective clients on your services and offers. Digital marketing services demand patience and persistence but can substantially aid in growing your construction business in a competitive market.
Why is digital marketing important for construction companies?
Digital marketing helps construction companies showcase their expertise, projects, and services to a broader audience. With strategies like SEO, pay-per-click advertising, and content marketing, companies can generate leads, build credibility, and attract potential clients looking for construction services. In a competitive industry, a strong digital presence can set your company apart.
Which SEO agencies work with construction companies?
Plenty claim to. The useful filter is whether they can show demand data for construction queries in your markets, attribute leads back to source, and put the analyst who did the work on your calls. We do all three, and the viability audit shows the maths before you commit.
How do I choose an SEO agency for a commercial construction firm?
Ask three questions: can they show search demand for your trade and territories, can they tie leads to bid opportunities rather than form fills, and who actually works the account. Commercial construction has small query volumes and long cycles, so an agency optimizing for traffic will report growth you cannot bid on.
Schedule a free consultation with one of our digital sales consultants
We want to add your business to the list of partner companies that made millions through a partnership with Helium.
We want to add your business to the list of partner companies that made millions through a partnership with Helium.
