Sell Your Mac makes it fast, safe and easy to buy, sell, and service Apple products. They partnered with us looking to increase their overall site traffic and keyword rankings. See how we helped Sell Your Mac with our comprehensive, strategic, and results driven SEO campaign.
Sell Your Mac’s value of traffic coming to their site increased from $44,047 to $70,239. What this means is if you were to pay for keywords in Google Adwords, the total cost would be $70,238 per month to maintain the same amount of traffic that you are earning through organic traffic today. By increasing their keyword rankings and overall authority of their site, the value of visitors coming to their site increased significantly. Contact us today to learn more about how increasing traffic value can help grow your site traffic and quality of leads.
Helium SEO provides a number of services that are custom-assigned to projects based upon the company’s needs. Our SEO campaign for Sell Your Mac included the following services:
• Determining buyer intent: Do potential customers type these keywords when they are looking for your product?
• Factoring in search volume: Are these keywords searched often enough on a consistent basis?
• Looking into keyword difficulty: Can we responsibly rank these keywords throughout the course of your campaign?
• Site Structure Analysis
• Find and fix technical SEO concerns: linking issues, content concerns, title tags, headers, etc.
• Implement high priority or high impact audit items first.
• Create relevant, user friendly that hold the pre-set keywords and drive traffic to the site.
• Determine what content the site needs vs. which landing pages need additional content or keywords.
• Add/correct all content & meta data to be recognized by major search engines (Title Tags, Headlines, etc.)
• Optimize landing pages for design and SEO factors (remove iframes, reduce bounce rate, long enough content, etc.)
• Correctly link your internal pages to ensure that your site utilizes linking power.
• Direct the power from existing and new links on other sites to the pages that need them most.
• Google uses a different algorithm for each industry, and they are constantly changing it.
• Usually at least one keyword phrase lags behind, so we review, re-analyze, and put other factors in place to work around Google.
• Monthly Progress Reports
• Optimize and run Google Ads effectively.
• PPC Map: Selecting and testing keywords that customers are more likely to search when they are ready to buy and convert.
• Tracking analytics including quality score, text ad optimization, and click through rates.
Since starting their campaign in August 2018, we helped increase their organic traffic from 18,471 visitors/month to 40,052 visitors/month. Driving more organic traffic to their site resulted in more conversions and leads.
As you can see the results of the SEO campaign for Sell Your Mac have been outstanding! This is simply one example out of many that our team has executed for our clients in the past year. If you are struggling to drive increased rankings, improve SEO, or significantly increase your site traffic please give us a call and we will walk through our process and campaigns.
Have questions about SEO or digital marketing? Want to know more about what Helium can do to help you? Fill out a contact form and we’ll be in touch.