Standing out online has never been more important. More than 4.5 billion people worldwide are online, creating more than 1.2 trillion Google searches every year. That translates to 40,000 queries every second!
Building a successful online presence requires strategic PPC and search engine optimization (SEO) campaigns. These strategies make your website more prominent to potential customers and patrons alike. That’s why hiring an SEO consultant is more crucial than ever before.
When you need advice that you can trust, the search marketing consultants at Helium SEO can help. Here are the ways our expert SEO consultants build better businesses.
SEO consulting services include industry experts advising people in need of their services. Consultants work with clients to improve their search engine optimization. This translates into more organic traffic, repeat customers, and sales. They tailor their advice based on the customer’s needs to ensure optimal results.
SEO consulting can give advice or implement SEO consulting services. Advisory roles allow a consultant to provide unbiased insight without manually enforcing the strategies. Implementation involves a two-fold approach where consultants create a plan, then work with the company to apply them.
Note that SEO consulting services rarely come with guarantees. Consultants understand the best practices, but the process of search engine optimization never has simple solutions or results. It requires testing multiple strategies to find the best structures, keywords, and link building sources. SEO is easy to learn, but takes decades to hone the craft properly.
Understanding how search engine optimization works requires asking two questions: What is an SEO specialist, and what do they do? An SEO consultant analyzes, reviews, and increases your website performance and traffic. Some of the ways they achieve these improvements include:
Your website may need all or some of these tactics. An organic SEO consultant can provide the insight to streamline page optimization and improve page ranking. The tailored expertise can be invaluable, especially as the SEO consulting services continue to take on new responsibilities.
At Helium SEO, we start with a baseline assessment of your website. It provides our SEO company with a roadmap for where your site is and where it needs to go. The initial consultation allows our team to learn about your digital marketing objectives, competitive advantages, and brand positioning.
Our SEO consultants work with you to find innovative and actionable solutions. Technical SEO provides a time-tested way to boost website visibility without making drastic changes. An ecommerce SEO consultant will recommend technical services if search engines have trouble crawling and indexing your site.
The consulting team meets with developers and designers to strategically implement these changes. Such changes include adding secure sockets layers (SSL), correcting duplicate content, enabling AMP, and registering your site with Google Search Console. None of these improvements will put your website on the first page overnight. Many of them improve when implemented over time.
SEO entails increasing the quantity and quality of organic traffic to your website. The practice involves optimizing content for crawlers, which gather information about different websites. The crawlers spit that information into an algorithm, which ranks sites according to relevance.
Some of the most heavily weighted SEO factors include:
SEO consulting services build or improve a website so algorithms rank the site favorably. A team of SEO experts may integrate more keywords into blog articles or clean up the site's technical layout. SEO typically takes four to six months of continuous improvement before you see results.
Local SEO services enable your company to achieve higher rankings on local search results. Site optimization tailors your website content to target potential customers in your immediate geographic area. If you have a small business or multiple locations, our consulting team makes sure you see a spike in local traffic.
Improving local SEO starts with an SEO audit where our consulting team analyzes your current business information and presence. Our team makes adjustments to your Google Business and Yahoo Local accounts to ensure a consistent brand identity across platforms. Other SEO strategies include adding your business to second-tier directories. Some examples include Yelp, Angie's List, and creating business citations for your local Chamber of Commerce.
Getting a lot of traffic is only the start of successful SEO: You need to turn those visitors into actual customers. One way to increase the number of paying customers is through conversion rate optimization.
CRO makes it easier for visitors to find what they need and complete the desired objectives. Many companies prioritize paying customer traffic. Many consider converting users into social media followers, or get users to sign up for a company newsletter. Consulting firms find ways to improve the marketing funnel, as potential customers transition from awareness to purchase.
Some of the ways to improve CRO include:
SEO involves increasing website traffic through organic improvements to a site. In addition, companies can bolster traffic through paid results and advertising that attract potential customers to your website.
Pay-per-click services require advertisers to pay a fee every time someone clicks on their site linked ad. SEO consulting services recommend PPC as a way to buy visitors, instead of "earning" them organically over the long term.
PPC requires a lot of keyword research. SEO consulting services find the terms that drive people to your site and garner the most impressions. They also consider the keyword's relevance, the quality of the landing page, Google's rating for Quality Score, and overall ad creativity.
Search engine marketing consulting varies on many factors. These include your industry, location, long-term objectives, and the complexity of your needs. You also have to consider the skill and expertise of different SEO companies. There’s a reason why consulting services from McKinsey & Company cost more than your local consulting firm.
According to Ahrefs.com, 53.45% of SEO consulting firms charge $100 or more per hour. Only a third of individual consultants charge a comparable fee, with freelancers charging less than $75 on average. The most common price range for a consulting firm is $100 to $150 per hour.
If you want to hire SEO consultants, expect to pay $75 to $100 per hour. Remember that the final price varies, with a more experienced SEO professional service charging higher rates. The average consultant with 10+ years of experience charges nearly twice as much as someone with two years or fewer.
SEO consulting services give a leg up on your competition in online visibility and digital marketing. When your team looks for a consulting firm, make sure their content marketing services match your needs and objectives.
The interview process lets you learn more about SEO consulting services. You can tell whether or not a company shares your vision for improving your website and traffic. If you’ve never interviewed an SEO consulting firm, here are some questions to ask:
The quality of each response depends on what value you want from a consultant’s services. While there are many right answers, there are a few wrong ones. Two of the most obvious red flags pertain to the last two questions.
SEO is a long-term investment for a company. SEO typically takes six months before you see measurable results on your website. Any promises of immediate results should come with a healthy dose of skepticism.
The same applies to any guarantees about first page results. Guarantees are impossible because no one outside of Google knows how the search engine algorithm works. Google may not reward your website with the ranking and traffic you want. Even an SEO consulting firm implementing the ideal best practices can’t guarantee first page results.
Yes, you can do SEO without the help of outside companies. SEO doesn’t require a degree or certification. Getting the best results will require considerable research and practice, but you can optimize your website independently.
The odds are there’s a gap in quality between your work and that of an SEO consulting team. Hiring consulting professionals is like having Ernest Hemingway or Emily Brontë assist you with writing a novel. You can tap into world-class expertise, skill, and insight that transforms your website from mess to success.
When it comes to SEO, professional service is in your best interest. You’re an expert in your field, and Helium SEO is an expert in SEO services. Discover the difference we can make for your website by filling out our online contact form today.
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