Conversion Rate Optimization

The basis of most conversion funnels consists of awareness, interest, consideration, and conversion. By using this simple formula, you can determine aspects that allow for brand awareness, engage interest, prompt them to think about your product, and makes them want to convert. Testing what works and drives up conversions is a good way to troubleshoot ideas.

Discovering what your audience wants is done through more than just one lead magnet. Testing out lead magnets and seeing what works, is a great way to effectively increase conversions. Trying different things like publishing frequency and content length to calls to action and lead magnets can allow for website growth and development. You can see where people click, stop scrolling and spend the most time. Recordings show you exactly how users interact with your website. Deciding what devices you want to track from is a possibility as well. You can consider optimizing pages if they aren’t getting any engagement. Pages perform better when their designs are up-to-date and optimized. Scientific evidence shows that audiences usually prefer minimal designs. This doesn’t work for everyone, but design matters more than you might think.

Consumers usually stop when they encounter a form. Filling in the fields takes time that they don’t want to spend. Removing unnecessary form fields, changing fields into checkboxes or other elements, and enabling autofill can reduce friction and improve the user experience. Testing these changes and determining if they work can dramatically develop your site. Troubleshooting multiple design versions with varying colors and different CTA’s can help you understand the elements that work and don’t work. Speaking of CTA’s, different ones work for different businesses. There will likely be multiple ones you will need to try and see what works best. You can also discover which ones drive the most engagement.

When potential costumers see that other people--especially high-profile clients--are loyal to your company and take the time to rave about it, they will trust those opinions. Testimonials put the customers at ease. Incorporating testimonials in the main pages of a site can boost the conversion rate significantly.

Customers avoid risk at all costs. Putting their money at stake is not something they are willing to do unless they are almost positive they will get what they paid for. Ensuring a money-back guarantee relieves and puts the customers at ease because they know that they are safe. You may be worried that you’ll lose all your money with money-back guarantees, however, don’t be. If you build amazing products and services, people will trust you and continue buying. If you are an e-commerce store, make them return the product before you offer their money back. Implementing a box where they can leave feedback on why they weren’t happy with your product allows for meaningful insights that you can use to improve your products and services. Money-back guarantees don’t just increase your conversion rate, but they also build trust and help the customer feel secure.

Videos are a form of content that increases your audience and gather new leads. Trying out different forms of content will help you understand which ones provide benefits to your company by seeing how the audience responds. You can try different video formats to produce content that works for you and your audience. Videos can supplement wordy content by breaking it up with something different to focus their attention on.

Conversion rates can boost up to 40 percent by removing navigation links from your landing pages. Many businesses don’t do this even though it’s easy to incorporate.