Local SEO

We can help you stand out and attract new customers searching near your business.

Why is local SEO important?

In today’s digital marketplace it is becoming more and more common to see consumers searching for local businesses to meet their needs. Because of this, it is more important than ever to make sure that your company is using Local SEO to stand out over your competitors in search results. Local SEO can be more challenging than your average SEO campaign because of the ever-changing nature of local search results.

These challenges make it extremely important to work with an experienced company that can provide the SEO campaign needed to increase your company’s online visibility. Helium SEO will work with you to make sure that your company has an optimal Local SEO strategy that will target and convert leads into actual customers.

How to improve your local SEO:

Local SEO requires a combination of strategies to help your business stand out in local searches. At Helium SEO, these five steps are the foundation of our local SEO strategy:

USE TITLE AND META DESCRIPTION TAGS

Having a title and meta description will not only improve search rankings but encourage users to click through to your page.

Become listed in online directories

Getting your name onto various online business directories and websites can help potential customers discover local businesses.

BUILD LOCAL CITATIONS

A local citation is any mention of your name or contact information for your business and will help users discover you.

Claim your “Google my Business”

Setting up and optimizing your Google My Business profile will ensure customers can find you on local and map searches.

Get Good Online Reviews

Encouraging your customers to leave reviews will create more awareness to your brand and business on Google.

Get your name in the right places.

Getting your company’s name, address, hours, and phone number into online directories such as Google My Business is an extremely important step in getting a potential customer to invest in your product or service. Whether your business is located in Cincinnati, Indianapolis, Columbus, Atlanta, Denver, Los Angeles, or elsewhere, Helium can help you target the market in your area.

Rank higher on local searches.

In order to help with your rankings in these directories, we will help make sure that your current and future customers are leaving mostly positive reviews of your company. In addition to getting you into these online directories, we will also help you to optimize your Google My Business listing and get you showing up on Google Maps.

Optimize for mobile searches.

The number of people using their mobile devices to search for businesses on the go is another key reason to invest in local SEO. The amount of time spent on digital media in the U.S. is now higher on mobile devices than on desktops, and reaching these people searching for local businesses will provide your company with a very high conversion rate from potential leads to actual customers.