Paul is the co-founder of Helium SEO and is a master of all things nerd. He is the CTO of Helium and has built many custom tools that we use for our clients. He's a featured author for Search Engine Land and he loves to play board games and card games with his wife and his friends.
Most HVAC contractors are terrible at marketing. They know how to fix a furnace or install a new AC unit, but when it comes to getting customers through the door?