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We build and manage SEO campaigns that turn organic search into revenue for your Shopify store. Real results, fully transparent reporting, no long-term contracts.
- Inc. 5000 Fastest Growing Company
- Google Premier Partner
- Clients Average 400%+ ROI
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A Free Shopify SEO Audit That’s Actually a 90-Day Growth Plan
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Just real insights from real Shopify SEO experts.
400%+
Average Client ROI
200+
Businesses Served
Inc. 5000
Fastest Growing Company
697%
Average Keyword Growth
What Our Clients Are Saying
What happens next?
3 simple steps to get started
01.
Tell us your challenge
Fill out the form and share what’s not working with your current marketing.
02.
We connect same day
A member of our team reaches out same day to learn more about your business and goals.
03.
Get your custom audit
Your Digital Marketing Expert delivers a tailored audit and ROI roadmap within 24 hours.
Trusted By:
400%+
Average Client ROI
200+
Businesses Served
Inc. 5000
Fastest Growing Company
697%
Average Keyword Growth
What are Shopify SEO Services?
Shopify SEO services are specialized optimization strategies designed to improve the search engine rankings of Shopify-based e-commerce stores. These services focus on enhancing various elements of your online store to make it more visible and attractive to search engines like Google, ultimately driving more organic traffic to your products.
At Helium SEO, we understand that Shopify has its own unique structure and features. Our Shopify SEO services are crafted to work seamlessly with the platform, taking advantage of its built-in SEO capabilities while addressing its limitations. We combine our deep understanding of SEO principles with Shopify-specific expertise to deliver results that matter to your bottom line.
Our approach goes beyond simple keyword optimization. We dive deep into your store’s technical structure, content quality, user experience, and off-site factors to create a comprehensive SEO strategy that propels your Shopify store to the top of search results.
The Importance of Shopify-Specific SEO
While general SEO principles apply to all websites, Shopify stores have unique characteristics that require specialized attention:
1Theme Optimization
Shopify themes can significantly impact your store’s SEO performance. We ensure your chosen theme is optimized for speed and search engine crawlability.
2App Integration
Many Shopify stores use apps for additional functionality. We evaluate these apps for their SEO impact and optimize their integration.
3Shopify URL Structure
Shopify has a specific URL structure that can sometimes create SEO challenges. We work within this structure to create the most SEO-friendly URLs possible.
4Product and Collection Pages
These are crucial for e-commerce SEO. We optimize these pages to rank well for product-specific searches.
5Shopify Blog Optimization
Shopify’s built-in blogging platform can be a powerful SEO tool when used correctly. We help you leverage this feature to maximize SEO benefits.
Benefits of Shopify SEO Services
Investing in professional Shopify SEO services can transform your online store’s performance. Here are some key benefits you can expect when you partner with Helium SEO:
- Increased Organic Traffic: By optimizing your Shopify store for relevant keywords and improving its overall search engine visibility, we’ll drive more potential customers to your site without relying on paid advertising.
- Higher Conversion Rates: Our SEO strategies don’t just focus on traffic – we optimize for intent. This means the visitors coming to your site are more likely to be interested in your products, leading to higher conversion rates.
- Improved User Experience: Many SEO best practices also enhance user experience. By optimizing your site structure, speed, and content, we’ll create a better shopping experience for your customers.
- Long-term ROI: Unlike paid advertising, which stops delivering results as soon as you stop paying, SEO provides long-term benefits. Once your store ranks well, it can continue to drive traffic and sales for months or even years.
- Competitive Edge: In the crowded e-commerce space, strong SEO can set you apart from your competitors. We’ll help you outrank other stores in your niche, capturing more market share.
- Brand Credibility: High search engine rankings are often associated with credibility. When your store appears at the top of search results, it builds trust with potential customers.
- Local Market Penetration: For Shopify stores with physical locations or those targeting specific geographic areas, our local SEO strategies can help you dominate local search results.
- Mobile Optimization: With more people shopping on mobile devices than ever before, we ensure your Shopify store is fully optimized for mobile search, capturing this growing market.
- Data-Driven Insights: Our SEO processes involve in-depth analysis of your store’s performance. These insights can inform not just your SEO strategy but your overall business decisions.
- Scalability: As your Shopify store grows, our SEO strategies scale with you, ensuring continued success as you expand your product lines or enter new markets.
The Long-Term Impact of SEO
It’s important to understand that SEO is a long-term strategy. While you may see some improvements quickly, the full benefits of SEO often take several months to materialize. However, the wait is worth it. Here’s why:
- Compounding Returns: As your SEO improves, you’ll attract more links and social signals, which in turn improves your SEO further. This creates a virtuous cycle of improvement.
- Reduced Advertising Costs: As your organic traffic increases, you may be able to reduce your spending on paid advertising, improving your overall marketing ROI.
- Brand Awareness: Consistent high rankings for your target keywords will increase brand recognition and trust over time.
- Market Insights: The process of SEO provides valuable insights into your customers’ needs and behaviors, informing your broader business strategy.
What do our Shopify SEO Services Include?
At Helium SEO, we offer a comprehensive suite of Shopify SEO services designed to boost your store’s performance across all aspects of search engine optimization. Here’s what you can expect when you partner with us:
1. Technical SEO Audit and Optimization
We start by conducting a thorough technical SEO audit of your Shopify store. This involves:
- Analyzing your site structure and navigation
- Checking for crawl errors and fixing them
- Optimizing your robots.txt file and XML sitemap
- Improving site speed and performance
- Ensuring mobile-friendliness
- Implementing schema markup for rich snippets
- Addressing any duplicate content issues
- Optimizing URL structures
2. Keyword Research and On-Page Optimization
Our team performs in-depth keyword research to identify the most valuable search terms for your products. We then optimize your store’s content, including:
- Product titles and descriptions
- Category pages
- Blog posts and articles
- Meta titles and descriptions
- Header tags (H1, H2, etc.)
- Image alt text
3. Content Strategy and Creation
High-quality, relevant content is crucial for SEO success. We develop a content strategy tailored to your Shopify store, which may include:
- Product descriptions that sell and rank
- Engaging blog posts that attract and inform your target audience
- Informative guides and how-to articles
- FAQ pages to address common customer queries
4. Link Building and Off-Page SEO
To boost your store’s authority and rankings, we implement ethical link-building strategies, such as:
- Outreach to relevant industry blogs and websites
- Creation of shareable content to attract natural backlinks
- Guest posting on reputable sites
- Building and optimizing local citations (for stores with physical locations)
- Social media optimization to increase brand visibility
5. E-commerce Specific Optimizations
We leverage Shopify-specific features and implement e-commerce best practices, including:
- Optimizing product variants and options
- Implementing effective internal linking strategies
- Optimizing product collections and tags
- Setting up and optimizing customer reviews
6. Local SEO (for stores with physical locations)
If your Shopify store has a brick-and-mortar presence, we’ll implement local SEO strategies to dominate local search results:
- Optimizing your Google My Business listing
- Ensuring NAP (Name, Address, Phone) consistency across the web
- Implementing local schema markup
- Targeting local keywords and creating location-specific content
7. Analytics and Reporting
We believe in transparency and data-driven decisions. Our services include:
- Setting up and configuring Google Analytics and Google Search Console
- Regular performance reports detailing your store’s SEO progress
- Insights into keyword rankings, organic traffic, and conversions
- Recommendations for ongoing optimization based on data analysis
8. Ongoing Optimization and Support
SEO is not a one-time task. We provide ongoing support and optimization, including:
- Regular content updates and optimizations
- Monitoring and adapting to algorithm changes
- Addressing new SEO opportunities as they arise
- Continuous testing and refinement of our strategies
Shopify SEO Best Practices
To give you a glimpse into our expertise, here are some Shopify SEO best practices we implement:
Shopify Theme and Meta Tag Optimization
Shopify solves hosting and checkout. It does not solve rankings, and its defaults actively work against you: duplicate collection URLs, thin product pages and theme-level speed drag.
Collection architecture
Where the real ecommerce volume sits, and where Shopify’s defaults create duplicates.
Meta tags at scale
Templated titles and descriptions driven by metafields, so a 2,000-product catalogue is not edited by hand.
Theme speed
Most stores run apps that slow every page. We audit what each one costs you.
Product schema
Rich results for price, availability and reviews, which is what moves click-through on a crowded SERP.
Where this is not the right fit: a store with fewer than 20 products usually needs content and links more than it needs technical work, and we will say so.
| DIY | Typical agency | Helium | |
|---|---|---|---|
| Strategy basis | Guesswork and blog advice | Keyword-tool volume | Your own Search Console demand data |
| Point of contact | You | Account manager | Digital Strategy Consultant |
| Reporting | None | Rankings and traffic | Leads, revenue and attribution |
| Timeline honesty | “Results in weeks” | Vague | Modeled per query band in your audit |
| Before you commit | n/a | Sales call | Data-backed viability audit |
| Platform depth | Theme defaults | A generalist guessing at Liquid | Engineers who edit the theme |
- Optimize Your Store’s Structure: We ensure your Shopify store has a logical, easy-to-navigate structure that search engines can easily crawl and index.
- Leverage Shopify’s Built-in SEO Features: Shopify offers several built-in SEO features, such as customizable title tags and meta descriptions.
We make full use of these to optimize your store’s pages.
- Improve Site Speed: Site speed is a crucial ranking factor. We optimize your Shopify theme, compress images, and leverage caching to ensure your store loads quickly.
- Create Unique Product Descriptions: We craft unique, keyword-rich product descriptions that not only rank well but also convert visitors into customers.
- Implement Schema Markup: We use schema markup to help search engines understand your product information, potentially leading to rich snippets in search results.
- Optimize for Mobile: With mobile-first indexing, we ensure your Shopify store provides an excellent experience on all devices.
- Build High-Quality Backlinks: We implement ethical link-building strategies to increase your store’s authority and improve rankings.
- Leverage Content Marketing: We create valuable content that attracts backlinks, engages customers, and improves your store’s topical relevance.
Common Shopify SEO Challenges and How We Address Them
Shopify is an excellent e-commerce platform, but it does come with some SEO challenges. Here’s how we address some common issues:
- Duplicate Content: Shopify can create duplicate content through product variants and collections. We implement canonical tags and optimize your site structure to prevent this issue.
- Limited Control Over Robots.txt: Shopify doesn’t allow direct editing of robots.txt. We work within these limitations, using other methods to control crawling and indexing effectively.
- Automatically Generated URLs: Shopify creates URLs based on your page titles. We optimize these titles to ensure your URLs are SEO-friendly.
- Page Load Speed: Some Shopify themes can slow down your store. We optimize your theme and use techniques like image compression to improve load times.
- International SEO: For stores targeting multiple countries, we implement hreflang tags and create country-specific content to improve international SEO.
Advanced Shopify SEO Techniques
Beyond addressing common challenges, we also implement advanced techniques to give your store an extra edge:
- Faceted Navigation Optimization: We implement strategies to prevent crawl bloat from faceted navigation while still allowing important pages to be indexed.
- JavaScript SEO: For Shopify stores using JavaScript-heavy themes or apps, we ensure that content is still crawlable and indexable by search engines.
- Voice Search Optimization: With the rise of voice assistants, we optimize your content to capture voice search traffic.
- Page Experience Optimization: We optimize for Core Web Vitals and other page experience signals to improve your rankings and user experience.
- E-A-T Optimization: For stores in YMYL (Your Money or Your Life) niches, we implement strategies to demonstrate Expertise, Authoritativeness, and Trustworthiness.
Helium for Top Shopify SEO Services
When it comes to Shopify SEO, not all agencies are created equal. At Helium SEO, we bring a unique blend of e-commerce expertise, technical knowledge, and data-driven strategies to elevate your Shopify store above the competition.
Why Choose Helium SEO?
Our team includes certified Shopify experts who understand the platform inside and out.
We base our strategies on hard data and analytics, not guesswork.
We’ve helped numerous Shopify stores achieve page-one rankings and significant revenue growth.
We don’t believe in one-size-fits-all solutions. Each strategy is tailored to your specific store and goals.
We provide clear, regular reports so you always know how your SEO campaign is performing.
We stay ahead of the curve, implementing the latest SEO best practices and adapting to algorithm changes.
We don’t just focus on rankings – we aim to improve your overall online presence and bottom line.
We only use white-hat SEO techniques that comply with search engine guidelines, ensuring long-term success.
You’ll have a dedicated team working on your account, always available to answer questions and provide support.
Our ultimate goal is to deliver a strong return on your investment through increased organic traffic and sales.
By choosing Helium SEO as your Shopify SEO agency, you’re gaining a partner committed to your e-commerce success. We understand the unique challenges and opportunities of Shopify stores, and we have the expertise to turn those opportunities into tangible results.
Don’t let your Shopify store get lost in the sea of online competition. Contact Helium SEO today to schedule a free consultation and discover how our Shopify SEO services can transform your e-commerce business. Let’s work together to unlock your store’s full potential and achieve the rankings, traffic, and sales you deserve.
Frequently Asked Questions
Does Shopify offer SEO services?
Yes, Shopify does offer SEO features and tools within its platform to help businesses improve their online visibility. While Shopify itself does not perform SEO services for you, it provides a range of built-in SEO functions, such as customizable headlines, titles, meta tags, and URLs. Additionally, Shopify has an App Store where you can find various SEO apps and plugins to enhance your site’s SEO further.
How to set up SEO on Shopify?
To set up SEO on Shopify, start by ensuring your store’s basic details are correctly filled in under the “Preferences” section of your Shopify admin, which includes your homepage title and meta description. Use relevant keywords in your product descriptions, titles, and meta tags. Finally, optimize your website’s structure by organizing your products into categories with descriptive titles and creating blog content if applicable. Shopify also allows you to edit URL handles and alt tags for images, which should also be optimized for your target keywords.
Is Shopify as good as WordPress for SEO?
Shopify and WordPress, particularly with its WooCommerce plugin, are both powerful platforms for building online stores, but they serve slightly different needs when it comes to SEO. WordPress, with its vast array of SEO plugins like Yoast SEO, offers more in-depth customization options for SEO, making it a favorite for those who want granular control over their site’s search engine optimization strategies. Conversely, Shopify provides a more user-friendly interface with built-in SEO features that are easier for beginners to handle but may offer less customization than WordPress. Ultimately, the choice between Shopify and WordPress for SEO depends on the user’s specific needs and their comfort level with customizing SEO settings.
How much does Shopify SEO cost?
Store-level engagements typically run $1,500 to $7,500 per month based on catalogue size and competition. We quote from your demand data after a store audit.
Which SEO tool is best for Shopify?
No single app fixes SEO. We use crawl tools plus our own audit software; most stores need fewer apps rather than more, because each one adds page weight.
What are the 4 types of SEO?
On-page, off-page, technical and local. Stores live or die on the first three; multi-location retail adds the fourth.
Schedule a free consultation with one of our digital sales consultants
We want to add your business to the list of partner companies that made millions through a partnership with Helium.
We want to add your business to the list of partner companies that made millions through a partnership with Helium.
What our clients actually say
I can’t say enough about the great team I have at Helium SEO. Michael is an amazing account manager who knows how to prioritize, optimize, and strategize. He truly does it all. Shaun has also been great to work with on contracts and future partnerships. Brandon consistently brings new ideas to the table and helps us stay ahead in Meta’s ever-changing environment. Jordan is very passionate about SEO. And Erin keeps us all on track with project goals. This team has elevated our digital presence and helped us grow toward our business goals year after year. It is a valuable partnership, and I look forward to continuing to work together.
I'd highly recommend Helium SEO. We've been working with their team for technical SEO and website support, and the experience has been great from day one. Our onboarding with Vance, he was incredibly communicative, knowledgeable, and easy to work with. Since then, Jordan, Blake, and Harry have been our primary points of contact. They are highly skilled but they're also kind, approachable, and fun to work with. It's clear they care about their clients success and go the extra mile to provide support when needed. We're so glad we found Helium SEO and look forward to continuing our partnership with them. Highly recommend!
Helium SEO has been an outstanding partner for our business. Their team handles our SEO, search ads, and social ads with a strong mix of strategy and execution. They don’t just provide ideas — they actually implement and optimize campaigns in a way that drives real results. Communication is always clear, they are proactive with recommendations, and it’s obvious they genuinely care about helping our business grow. I highly recommend Helium SEO to any company looking for a knowledgeable and reliable digital marketing partner.
Helium has been an outstanding partner for our business. They helped us build and optimize our Google Ads account while improving our SEO strategy, and the results have been excellent. Their team is knowledgeable, responsive, and easy to work with. They communicate clearly, bring valuable expertise to every conversation, and genuinely care about helping us succeed. We wouldn't have accomplished what we have without their support and highly recommend them.
Working with Jordan with Helium has been a great experience. He has been able to take our mostly finished website and optimize it for both appearance and performance. Our leads have already been improved, and we look forward to continuing our work with them. Thanks!
As a small business. They have helped me grow organically. When looking for an SEO company, make sure that you find people who are actually on top of what they are doing and are transparent about their work. I would highly recommend Helium to other people.
Every review above is a real, unedited Google review. Read them on our Google Business Profile.
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