Breakdown Searches
AC won’t turn on” needs emergency response ads with prominent phone numbers
Research Queries
Best furnace brands 2025” allows educational content to position your expertise
Local Comparisons
HVAC companies near me” requires reviews and competitive differentiation
Seasonal Planning
Furnace maintenance” searches spike in September when people prep for winter
Commercial Searches
Include technical specs and compliance terms that residential customers never use
Google Analytics Integration
Connects website conversions to specific keywords and ads, generating the most valuable leads