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Supercharge Your Growth with Helium's Specialized SaaS SEO Services

We aren’t your typical SaaS SEO agency. Helium is a tech-focused agency that develops its own software services (AI Writers, Content Analysis, and Project Management). This means that you get better tools to achieve SEO revenue impact and you get an agency with deep familiarity with the needs of a SaaS brand.

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Our SaaS SEO Process

We understand that data important to your company. This is why the SaaS SEO campaign begins with data acquisition like you’ve never seen. With Helium, you can predict the time to rank for a keyword cluster, the cost to rank, the market share of your competitors, the total market potential, and we project SEO ROI.

Many software companies throw money at a solution without the proper data. We start every SEO engagement by analyzing the expected ROI of an SEO campaign for a target cluster of keywords. You’ll get a list of the top organic competitors, the total monthly searches for all keywords, the estimated revenue generated by the top 10 competitors, the market share percentage of each competitor, and you’ll get a detailed breakdown of the likely cost to achieve those results. The goal is to inform the decision-makers for your SaaS so they can make the best decision for your business. It’s not abnormal for Helium to recommend other solutions outside of SEO during this process. We prioritize your success.
Before the campaign begins, we analyze your keyword search data and combine that with our market analysis report so we can find the opportunities to bring immediate business impact through SEO.
We set up keyword tracking, omni-channel reporting, GA4/GTM, our proprietary campaign dashboard, our proprietary project management system for content campaigns, and we send you forms that we use to inform our strategy.
After we collect all of the necessary data on your industry (buyer personas, keywords, market data, and your business information), our veteran digital strategy consultant meets with your team to refine and optimize the strategy further. Measure twice and cut once. If you’re a large SaaS made of money, we can take a more agile approach, but we typically find that SaaS brands need to be as efficient as possible with their marketing dollars.

At this stage, we execute the tasks associated with the collaborative SEO roadmap. We prioritize low-hanging fruit and we begin the work that will lead to you claiming the market share you want.

We review the data with your team and we consistently communicate with your team. We act as an extension of your brand. You’ll know who your customers are and you’ll have multi-channel attribution that clearly communicates the value of each channel. We use a proprietary reporting solution that allows you to customize the exact revenue attribution percentage you want to apply to each touchpoint. iOS14? No problem. Native-Ad platforms stealing credit? No problem. You’re going to love the Helium SEO approach.

Work We've Done

We’ve generated over $100,000,000 in revenue for our clients and we regularly 2x the organic traffic for our clients.

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216% Increase in Organic Traffic
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697% Increase in Keywords
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1,000 Keywords on Page 1 Ranked

Seamless Integration With Your Team

Dashboard

Helium's CTO made a custom dashboard that contains all of the campaign information. Login button is in our header menu above. For SaaS brands, you can be confident that Helium understands SaaS.

Communication

The biggest challenge for SEO campaigns is communication. You ask a technical question in a meeting and the POC says "I'll ask our expert" and you wait multiple days. With Helium, your POC is the subject matter expert. While it costs us more, our client results speak for themselves.

Project Management

Forget long email chains and messages lost in slack. Helium SEO uses ClickUp to track projects. We give clients a shared link to see the dashboard for our projects so you can have confidence that the marketing work is moving forward.

AI Content Tool & Content Team SaaS

SEO Campaigns often lose momentum with content reviews and content roll out. This is why Helium built a SaaS for our clients. Rate your writers, see the SEO score by author for each article, and leave feedback using the 5 metrics that matter most.

Multi-Channel Attribution & Proprietary SEO Data

Tracking the impact of SEO is a challenge. Ad platforms like to steal the credit using last touch attribution. This is why Helium has a specific solution so you can customize the value of each touch point in the marketing funnel.

Get a Free SEO and Ads Audit ($1,500 Value)

Before we work together, we would like to review your marketing so we can provide you with insights to help you evaluate your current marketing campaign performance. Why is it free? It’s important to build a foundation of trust when partnering with someone, and our free ads audit is one way to built trust. 

You have nothing to lose. Schedule a call with one of our PPC experts.

Customize Your Level of SEO Engagement

A la Carte Services
Get a high-level view into all your campaigns and easily align teams to plan and manage shifting.
  • Market Viability Audit
  • Topical Map and Low-Hanging Fruit Audit
  • Keyword and Competitor Research
  • Link Building
Strategy and Consulting
Get a high-level view into all your campaigns and easily align teams to plan and manage shifting.
  • Insights into Algorithm Updates
  • Troubleshooting Loss of Rankings
  • Integration of SEO into Additional Channels
  • Published Authors and Speakers (SEL)
Full Campaign Management
Get a high-level view into all your campaigns and easily align teams to plan and manage shifting.
  • Niche Research and Competitor Research
  • Content Writing and On-Page Optimization
  • Technical SEO & Schema Optimization
  • Link Building and Link Authority Optimization

SEO Campaign Tasks

Keyword Research

Keyword difficulty and search volume are not the alpha and omega of keyword research. Find low-hanging fruit. Get an entity SEO approach to keywords and leave the shackles of keyword difficulty and search volume behind.

Technical SEO

One of the 4 pillars of SEO. Technical SEO covers a wide range of initiatives aimed at providing a better user experience while making it easier for Google to affordably crawl your website, no matter the size.

Internal Link Optimization

The science of Page Rank applies to internal links just as much as external linking. With Helium, we have precise methods of directing authority and relevance through our approach to internal links. We also can programmatically apply links using NLP and AI.

Keyword Cannibalization Analysis

When a page struggles to rank, the solution is often found through a cannabilization SEO audit. Helium looks at all of your SEO pages and identifies whether topical overlap is preventing a page from ranking. We then systematically redirect content, which provides a quick boost to rankings.

Meta and Title Optimization

This isn't rocket science, but it is very important. Every page needs titles and meta descriptions that are designed to increase CTR. While keywords have an impact on SEO, we have seen that CTR is the most important optimization goal for meta and titles.

Speed Optimization

Web developers aren't SEOs and it's common for SaaS companies to have a website that needs speed improvements. While SEO impact is important, the retention of your hard earned traffic is heavily related to the speed of your website. Let's get that site humming.

On-Page Optimization

Did you know that you can outrank large authorities on difficult topics through On-Page optimization? We find that the link building cost savings often pay for this type of optimization on it's own. In terms of rank importance, on-page optimization is in the top 3 of most important factors.

Link Building

Links made Google famous and links continue to be a pillar of SEO, especially in a post-AI world. We build links and use NLP to identify the exact type of links and amount of links that are needed for accomplishing a SaaS SEO goal.

Content Writing

Whether you're a billion dollar company needing 1,000 articles as quickly as possible, or whether you're in a difficult niche with compliance and regulatory restrictions, we have the perfect blend of technology, writers, and expertise.

Schema Creation

SEO is a game of fractional improvements sustained over time. When most competitors skimp on schema, we find that our advanced entity-based schema strategy has the ability to make our client's rank above the competition by disambiguating content for Google bots. Not only does it help with rankings, but many of the SERP features rely on schema.

NLP and Entity Analysis and Optimization

There is a reason we rank #1 for "Entity SEO". In 2018, NLP and entities became the name of the game. We are thought leaders in this space and we use NLP and entities in our process for internal linking, schema, keyword research, link building, content writing, and everything else we do.

Hire Helium for Top SaaS SEO Services

Helium’s specialized SaaS SEO services are designed to maximize your platform’s search engine presence, drive organic growth, and boost conversions. Here’s why Helium stands out among SaaS SEO agencies as the premier choice for your needs:

SaaS Industry Specialists

Helium lives and breathes SaaS. Our laser focus on the software industry means we understand:

  • The nuances of targeting niche SaaS audience segments
  • The complexities of the SaaS buying cycle
  • Strategies for dominating competitive SaaS keyword landscapes
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Tailor-Made SEO Strategies

No two SaaS businesses are identical, and their SaaS SEO strategy shouldn’t be either. We craft bespoke SEO plans that align with:

  • Your specific business goals
  • Your unique product offerings
  • Your current market position

Our customized approach ensures every effort directly contributes to your SaaS growth.

Content That Converts

In SaaS SEO, content isn’t just king – it’s the entire kingdom. Our specialized content team:

  • Creates high-quality, informative content that educates and nurtures leads
  • Balances SEO best practices with genuine value for your audience
  • Positions your SaaS as the go-to solution in your niche
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Technical SEO Mastery

SaaS platforms often present unique technical challenges. Our team of SEO experts:

  • Navigate complex SaaS architectures with ease
  • Optimize site structure for maximum crawlability
  • Enhance page speed and mobile-friendliness
  • Implement advanced SEO techniques tailored for SaaS

Data-Driven Decision Making

In the ever-changing SEO landscape, gut feelings don’t cut it. Helium’s approach is rooted in data:

  • We leverage advanced analytics to guide strategy
  • Continuously monitor performance metrics
  • Make data-informed adjustments for optimal results
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SaaS SEO FAQs

Generating SEO results typically takes about 4 to 6 months. However, significant improvements may take up to one year or even longer. The speed at which you see results is dependent on numerous factors such as your website’s age, its current state, the amount of content, and the competitiveness within your industry. Remember that SEO is a long-term strategy and requires continuous effort.

Predicting the length of time and cost of an SEO campaign can be complex as there are a plethora of factors that contribute to these elements. Here’s a basic manner to estimate:

1. Scrutinize the website: Assessment of the website is crucial. It includes understanding the structure, content, link portfolio, and keyword density. You should also review the website’s technical aspects like its loading speed, URL structure, and mobile optimization.

2. Define the Goals: The scope of your SEO campaign greatly depends on what you want to achieve. Goals can range from improving domain authority to boosting organic traffic or pushing a specific set of keywords in top rankings.

3. Keyword Research: Research is vital to understand how your targeted keywords are ranking. If they’re ranking on the second or third page of SERPs, it may take less time and cost to push them further. But if they’re nowhere in sight, then it might take more time and cost.

4. Competitive Analysis: Understanding what your competitors are doing is also important. If you’re competing with highly authoritative sites, time and effort will increase.

5. Create a Strategy: Based on the above factors, create a strategy that includes on-page optimization, content creation, link-building etc., and estimate the time each of these

Yes, Helium SEO can discuss offering a discount when combining these services.

Yes Helium does. Please contact us to get more details.

National SEO campaigns target a broader, nationwide audience. They are used by businesses that offer products or services across an entire nation or even internationally. These campaigns focus on ranking for broad keyword terms and do not necessarily focus on a specific geographical area.

On the other hand, Local SEO campaigns target a specific geographical area such as a city, state, or region. This strategy is helpful for local businesses that want to attract customers in their immediate area. Local SEO campaigns focus on geographical keyword terms and also aim to increase visibility on local listing sites and directories.

Content is crucial for SEO for several reasons:

1. Relevant and Quality Content Attracts Search Engines: Search engines are designed to provide users with the most relevant results. High-quality, relevant content is likely to get a higher ranking on search engine results pages, leading to increased visibility and traffic.

2. Keywords Usage: Quality content allows businesses to incorporate keywords that consumers use to search for the products or services they offer. This helps search engines to index the website appropriately and improve its ranking.

3. Increased User Engagement: High-quality content is likely to resonate more with users, keeping them engaged longer. The more time users spend on a webpage, the more search engines consider the site to be valuable, leading to improved rankings.

4. Backlinking: If your content is high quality and valuable, other websites are more likely to link to it, improving your backlink profile. Backlinks are a crucial component of SEO as they signify credibility and relevance to search engines.

5. Improved User Experience: Quality content enhances the user experience, as it provides users with the information they are looking for. A positive user experience can lead to higher conversion rates, repeat visits, and positive reviews/social shares– all signals that search engines recognize and reward with improved ranking positions.

Backlinks are important for SEO for several reasons:

1. Improved Organic Ranking: Backlinks help in better search engine rankings. When your content gets linked to other sites, it improves your chances of ranking higher in search results.

2. Faster Indexing: Backlinks help search engine bots discover links to your site and index your website faster.

3. Referral Traffic: One of the major benefits of backlinks is that they help get referral traffic. Usually, referral traffic is targeted and has a low bounce rate.

4. Builds Your Authority: Backlinks from authoritative, relevant, and well-respected websites can increase the authority of your website in the eye of search engines.

5. Increases Brand Visibility: The more backlinks you have, the more your brand is visible online.

6. Builds Network: Backlinks not only bring traffic but can also serve as a networking tool. It can help you build relationships with key people in your industry which can be very beneficial.

Remember healthy and search-engine-approved link-building strategies are key. Creating spammy or unnatural ways of building backlinks may harm your site’s reputation and SEO.

1. Google My Business Listing: This is a key factor for improving your ranking on local searches. It provides Google with accurate information about your business such as location, business category, hours of operation, etc.

2. Online Reviews: Google takes into account the number and the quality of reviews on your Google My Business listing. Reviews show that your business is legitimate and provides value to customers.

3. NAP Consistency: NAP (Name, Address, Phone number) must be consistent across all platforms that contain information about your business, like directories, website, and social media profiles.

4. Local Keywords: Including local keywords on your website is critical for appearing in local search results. Google uses these keywords to understand what your business offers and where it’s located.

5. Mobile-Friendly Website: With the increase in mobile searches, having a mobile-friendly website affects ranking. Google prefers websites that are mobile-friendly, providing a good user experience.

6. High-Quality Backlinks: Backlinks act as a vote of confidence from other websites. The more high-quality local backlinks you have, the more credible your business appears to Google.

7. Website Loading Speed: Google takes website loading speed into account when ranking web pages. The faster your website loads, the better.

Schedule a free consultation with one of our digital sales consultants

We want to add your business to the list of partner companies that made millions through a partnership with Helium.

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FAQs

SEO in SaaS is a marketing strategy to improve a SaaS company’s website visibility on search engines. It involves optimizing website content and structure to attract more organic traffic, crucial for increasing customer acquisition and subscription growth.

The cost for SEO services can range from $500 to $5,000 per month for small to mid-size businesses. Prices vary based on project scope, provider expertise, and service level required.

SEO is crucial for B2B SaaS companies as it drives organic traffic to their website without paid advertising. It helps attract potential business clients and establishes the company’s authority in its niche.

An SEO service is professional assistance to optimize a website’s ranking in search engine results. It includes strategies like keyword research, on-page and off-page optimization, and technical improvements to increase visibility and organic traffic.

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