Pools Digital Marketing Agency

Say goodbye to complex marketing jargon and hello to straightforward, effective marketing that fills your calendar with Pools jobs. Helium isn’t a vendor. We partner with you and help you build a scalable lead generation machine that you own. Get an Account Manager, a Project Manager, and a dedicated industry Digital Strategist veteran when you work with us. Transparent pricing. Clear communication. Results.

As seen in:

Results That Speak For Themselves

Have we achieved results for businesses like yours? Yep! In fact, we’ve done it many times and our clients average an ROI over 400%.

Increased Traffic by 100,000 monthly visits

Increased Traffic from 28,000 to 51,500

Increased Traffic from 10,500 to 45,800

Increased Monthly Traffic Value by $26,000

Our Process: What to Expect Working With Us

Helium is not a vendor. We partner with our clients and we provide industry insights to help our clients build scalable and dependable lead machines. Get an account manager, project manager, and a dedicated industry veteran digital strategist when working with us. Transparent pricing and strategy. Quick communication. SEO and SEM Results.

1 Tracking, Reporting, and Account Access:

When we work together, we audit your data collection and we build out a report so you will have a clear source of truth that communicates what matters most to your business.

2 Focus on Immediate Impact:

While the campaign takes some time before your lead machine is running on all cylinders, we identify the SEO keywords that will provide the quickest impact with minimal time and money investment. We like to turn on PPC so you can begin to generate phone calls and form fills in less than 30 days.

3 Research Phase:

Research phase includes on-page optimization opportunities, technical SEO suggestions, and identification of content opportunities. We identify every competitor and analyze their SEO with a focus on keyword clusters, backlinks, and content strategy. We then analyze competitor social media profiles to identify the type of creative and messaging that resonates with your audience. We conclude the research by identifying the search ads and social ads they are running.

4 Marketing Roadmap:

We rely on our partnership with the client to finalize the identified opportunities. At the end of this phase, we know the amount of landing pages we need, the amount of blogs, the amount of backlinks, and we know what messaging resonates with your audience.

5 Implementation:

The iterative process of SEO and PPC begins here. Based on the roadmap and custom agreement with the client, we establish a monthly cadence and we get to work. Forms fills and phone calls trickle in within 1 month and SEO and PPC metrics trend upwards as more and more leads come into your business.

How We Get You Pools Appointments

Using organic and paid channels, we prioritize quick wins to provide you with an ROI as soon as possible. While the quick wins are happening, the evergreen lead machine is constructed for long-term lead generation that you own.

We place an AI script in your website code that is designed to translate unstructured article/landing page text into machine-readable formats that Google loves. They love it because we make it cheaper for Google and easier for Google to understand your site. We typically see results within the first month.
We ensure perfect tracking so digital advertising channels can have their AI optimize ad performance. Pools appointments start coming in within 7 days of this process.
We have access to a 280M+ database of US consumers, and we can leverage that data along with some awesome marketing tech to find the perfect audience. We can email this audience directly, and you can use our data for direct mail campaigns or custom audiences inside of ad platforms. With our data, we see 30-50% ROI improvements vs. ad channel audiences.
Lastly, we have research applied to an SEO campaign that works as your evergreen lead engine. This process involves tweaking your content, adding new content, and maximizing the value of your existing website.

Not Convinced?

Let Us Show You What You’re Missing

Let us show you what your Pools company can achieve with our strategy and execution skills at your disposal. We aren’t just creating backlinks, changing titles, and calling that “SEO”. Our streamlined approach to Pools marketing maximizes your return on investment to give your Pools company a genuinely competitive edge.

Work With Us

Campaigns starting at

$3,000/m

What’s Included?

Analytics and Reporting
Research, Strategy, Roadmap
High Performing PPC Campaigns
Industry Leading Quality Content
Organic Rankings
Consulting Calls

Not ready to work with us?

Here’s our suggested campaign guide.

Pools SEO Campaign Tasks

Keyword Research

Keyword difficulty and search volume are not the alpha and omega of keyword research. Find low-hanging fruit. Get an entity SEO approach to keywords and leave the shackles of keyword difficulty and search volume behind.

Technical SEO

One of the 4 pillars of SEO. Technical SEO covers a wide range of initiatives aimed at providing a better user experience while making it easier for Google to affordably crawl your website, no matter the size.

Internal Link Optimization

The science of Page Rank applies to internal links just as much as external linking. With Helium, we have precise methods of directing authority and relevance through our approach to internal links. We also can programmatically apply links using NLP and AI.

Keyword Cannibalization Analysis

When a page struggles to rank, the solution is often found through a cannabilization audit. Helium looks at all of your SEO pages and identifies whether topical overlap is preventing a page from ranking. We then systematically redirect content, which provides a quick boost to rankings.

Meta and Title Optimization

This isn't rocket science, but it is very important. Every page needs titles and meta descriptions that are designed to increase CTR. While keywords have an impact on SEO, we have seen that CTR is the most important optimization goal for meta and titles.

Speed Optimization

Web developers aren't SEOs and it's common for SaaS companies to have a website that needs speed improvements. While SEO impact is important, the retention of your hard earned traffic is heavily related to the speed of your website. Let's get that site humming.

On-Page Optimization

Did you know that you can outrank large authorities on difficult topics through On-Page optimization? We find that the link building cost savings often pay for this type of optimization on it's own. In terms of rank importance, on-page optimization is in the top 3 of most important factors.

Link Building

Links made Google famous and links continue to be a pillar of SEO, especially in a post-AI world. We build links and use NLP to identify the exact type of links and amount of links that are needed for accomplishing a SaaS SEO goal.

Content Writing

Whether you're a billion dollar company needing 1,000 articles as quickly as possible, or whether you're in a difficult niche with compliance and regulatory restrictions, we have the perfect blend of technology, writers, and expertise.

Schema Creation

SEO is a game of fractional improvements sustained over time. When most competitors skimp on schema, we find that our advanced entity-based schema strategy has the ability to make our client's rank above the competition by disambiguating content for Google bots. Not only does it help with rankings, but many of the SERP features rely on schema.

NLP and Entity Analysis and Optimization

There is a reason we rank #1 for "Entity SEO". In 2018, NLP and entities became the name of the game. We are thought leaders in this space and we use NLP and entities in our process for internal linking, schema, keyword research, link building, content writing, and everything else we do.

Frequently Asked Questions

What is a Pools Digital Marketing Agency?

A pools digital marketing agency specializes in developing and executing comprehensive online marketing strategies for swimming pool companies. They combine deep knowledge of the pool construction, maintenance, and retail sectors with digital marketing expertise to create targeted campaigns. These agencies understand the unique aspects of pool marketing, including seasonal trends, local regulations, and customer decision journeys. Using this specialized knowledge, they implement strategies across search engines, social media, email, and other digital channels to increase visibility, generate qualified leads, and drive sales growth while building lasting brand authority in the pool industry marketplace.

What services do Pools Digital Marketing Agencies offer?

Pool digital marketing agencies offer comprehensive online marketing services tailored specifically to the pool industry. Their core offerings include custom website design, optimization focused on converting pool-seeking customers, and targeted search engine optimization (SEO) strategies to improve visibility in local search results. These agencies implement strategic paid ads, manage social media presence across platforms, and create engaging content that showcases pool projects and services. They also handle email and social media marketing campaigns to nurture leads and maintain customer relationships while managing online reputation through review monitoring and response strategies. All services are integrated to create a cohesive, full service marketing strategy that drives qualified leads and builds long-term business growth for pool companies.

Why should a pool company use a digital marketing agency?

A digital marketing agency specializing in pool marketing services brings industry-specific expertise that general marketers lack. They understand seasonal buying patterns, pool regulations, and safety requirements that influence marketing decisions. Their focused experience helps create targeted digital marketing strategies that speak directly to pool owners' and potential customers' needs, from maintenance services to new installations. These agencies stay current with industry trends, competitor strategies, and digital marketing services best practices specifically relevant to pool businesses. They can implement sophisticated tracking and analytics to measure campaign performance while managing complex marketing channels, allowing pool companies to focus on their core operations rather than keeping pace with evolving digital marketing requirements.

How can digital marketing benefit my pool business?

Digital marketing provides essential benefits for pool businesses by creating a strong online presence that connects with potential customers actively searching for pool services. Through targeted strategies across search engines, social media, and email marketing, your pool business can increase visibility and attract qualified leads while building lasting relationships with existing customers. Strategic digital marketing helps establish your brand's unique value proposition, setting you apart from competitors through compelling content, professional website design, and customer testimonials. The digital approach also offers detailed analytics and tracking, allowing you to measure campaign effectiveness, understand customer behavior, and optimize marketing efforts for maximum return on investment, ultimately driving growth for your pool business in an increasingly digital marketplace.

How does SEO help pool companies?

SEO implemented by a swimming pool marketing agency helps pool companies attract and convert targeted customers through improved search visibility. By optimizing websites for relevant keywords like "pool installation," "pool maintenance," and location-specific terms, companies appear higher in search results when potential customers are actively looking for pool services. Effective SEO includes optimizing for seasonal trends, local search intent, and specific service offerings like repairs, renovations, and maintenance plans. This increased visibility drives qualified organic traffic, reducing reliance on paid advertising while building long-term brand authority in the pool industry. Technical SEO improvements also enhance website performance and user experience, leading to better conversion rates from website visitors to paying customers.

Schedule a free consultation with one of our digital sales consultants

We want to add your business to the list of partner companies that made millions through a partnership with Helium.