Pharmaceutical Digital Marketing Agency

Say goodbye to complex marketing jargon and hello to straightforward, effective marketing that fills your calendar with pharmaceutical leads. Helium isn’t a vendor; we are pharmaceutical digital marketing experts. We partner with you and help you build a scalable lead generation machine that you own. When you work with us, you get an account manager, a project manager, and a veteran digital strategist in the industry. Transparent pricing. Clear communication. Results.

As seen in:

Results That Speak For Themselves

Have we achieved results for businesses in the healthcare industry like yours? Yep! In fact, we’ve done it many times, and our clients average an ROI of over 400%.

Increased Traffic by 100,000 monthly visits

Increased Traffic from 28,000 to 51,500

Increased Traffic from 10,500 to 45,800

Increased Monthly Traffic Value by $26,000

Our Process: What to Expect Working With Us

Helium provides high-quality pharmaceutical digital marketing services that deliver measurable impact. Our data-driven approach combines industry-leading SEO and SEM solutions to increase brand awareness, while our expert insights help clients establish dependable lead-generation systems that drive sustainable growth.

1 Tracking, Reporting, and Account Access:

When we work together, our pharmaceutical digital marketing company audits your data collection, and we build out a report so you will have a clear source of truth that communicates what matters most to your business.

2 Focus on Immediate Impact:

While the digital transformation campaign takes some time before your lead machine is running on all cylinders, we identify the SEO keywords that will provide the quickest impact with minimal time and money investment. We like to turn on PPC so you can begin to generate phone calls and form fills in less than 30 days.

3 Research Phase:

The research phase includes on-page optimization opportunities, technical SEO suggestions, and the identification of content creation opportunities in the healthcare marketing space. We identify every competitor and analyze their SEO, focusing on keyword clusters, backlinks, and content strategy. We then analyze competitor social media profiles to identify the type of creative and messaging that resonates with your audience. We conclude the research by identifying the search ads and social ads they are running.

4 Marketing Roadmap:

We rely on our partnership with the client to finalize the identified healthcare advertising opportunities. At the end of this phase, we know the number of landing pages, blogs, and backlinks we need and what messaging resonates with your audience.

5 Implementation:

The iterative process of SEO and PPC begins here. Based on the roadmap and custom agreement with the client, we establish a monthly cadence and get to work. Forms are filled out, and then phone calls trickle in within one month. SEO and PPC metrics trend upwards as more leads come into your healthcare organizations.

How We Get You Pharmaceutical Appointments

Using organic and paid channels, we prioritize quick wins to provide you with an ROI as soon as possible. While the quick wins are happening, the evergreen lead machine is constructed for long-term lead generation that you own.

We place an AI script in your website code that is designed to translate unstructured article/landing page text into machine-readable formats that Google loves. They love it because we make it cheaper for Google and easier for Google to understand your site. We typically see results within the first month.
We ensure perfect tracking so digital advertising channels can have their AI optimize ad performance. Pharmaceutical appointments start coming in within 7 days of this process.
We have access to a 280M+ database of US consumers, and we can leverage that data along with some awesome marketing tech to find the perfect audience. We can email this audience directly, and you can use our data for direct mail campaigns or custom audiences inside of ad platforms. With our data, we see 30-50% ROI improvements vs. ad channel audiences.
Lastly, we have research applied to an SEO campaign that works as your evergreen lead engine. This process involves tweaking your content, adding new content, and maximizing the value of your existing website.

Not Convinced?

Let Us Show You What You’re Missing

Let us show you what your Pharmaceutical company can achieve with our strategy and execution skills at your disposal. We aren’t just creating backlinks, changing titles, and calling that “SEO.” Our streamlined approach to pharmaceutical marketing maximizes your return on investment and gives your pharmaceutical company a genuinely competitive edge.

Work With Us

Campaigns starting at

$3,000/m

What’s Included?

Analytics and Reporting
Research, Strategy, Roadmap
High Performing PPC Campaigns
Industry Leading Quality Content
Organic Rankings
Consulting Calls

Not ready to work with us?

Here’s our suggested campaign guide.

Pharmaceutical SEO Campaign Tasks

Keyword Research

Keyword difficulty and search volume are not the alpha and omega of keyword research. Find low-hanging fruit. Get an entity SEO approach to keywords and leave the shackles of keyword difficulty and search volume behind.

Technical SEO

One of the 4 pillars of SEO. Technical SEO covers a wide range of initiatives aimed at providing a better user experience while making it easier for Google to affordably crawl your website, no matter the size.

Internal Link Optimization

The science of Page Rank applies to internal links just as much as external linking. With Helium, we have precise methods of directing authority and relevance through our approach to internal links. We also can programmatically apply links using NLP and AI.

Keyword Cannibalization Analysis

When a page struggles to rank, the solution is often found through a cannabilization audit. Helium looks at all of your SEO pages and identifies whether topical overlap is preventing a page from ranking. We then systematically redirect content, which provides a quick boost to rankings.

Meta and Title Optimization

This isn't rocket science, but it is very important. Every page needs titles and meta descriptions that are designed to increase CTR. While keywords have an impact on SEO, we have seen that CTR is the most important optimization goal for meta and titles.

Speed Optimization

Web developers aren't SEOs and it's common for SaaS companies to have a website that needs speed improvements. While SEO impact is important, the retention of your hard earned traffic is heavily related to the speed of your website. Let's get that site humming.

On-Page Optimization

Did you know that you can outrank large authorities on difficult topics through On-Page optimization? We find that the link building cost savings often pay for this type of optimization on it's own. In terms of rank importance, on-page optimization is in the top 3 of most important factors.

Link Building

Links made Google famous and links continue to be a pillar of SEO, especially in a post-AI world. We build links and use NLP to identify the exact type of links and amount of links that are needed for accomplishing a SaaS SEO goal.

Content Writing

Whether you're a billion dollar company needing 1,000 articles as quickly as possible, or whether you're in a difficult niche with compliance and regulatory restrictions, we have the perfect blend of technology, writers, and expertise.

Schema Creation

SEO is a game of fractional improvements sustained over time. When most competitors skimp on schema, we find that our advanced entity-based schema strategy has the ability to make our client's rank above the competition by disambiguating content for Google bots. Not only does it help with rankings, but many of the SERP features rely on schema.

NLP and Entity Analysis and Optimization

There is a reason we rank #1 for "Entity SEO". In 2018, NLP and entities became the name of the game. We are thought leaders in this space and we use NLP and entities in our process for internal linking, schema, keyword research, link building, content writing, and everything else we do.

Frequently Asked Questions

What is digital marketing in the pharmaceutical industry?

Digital marketing in the pharmaceutical industry involves leveraging online platforms and digital content and technology to market pharmaceutical products, services, and brand strategy. This can include strategies and activities such as social media marketing, content marketing, search engine optimization (SEO), email campaigns, online advertising, and creating educational or informative websites on other marketing channels. The goal of digital marketing campaigns is to engage healthcare professionals, patients, and consumers, providing them with timely and relevant information about medications, treatments, and health management while also complying with the strict regulatory standards that govern advertising and promotion in the industry.

What is a pharmaceutical marketing agency?

A pharmaceutical marketing agency is a specialized firm that provides marketing services tailored to pharmaceutical companies' needs. These agencies are adept at navigating the healthcare sector's unique challenges and regulatory requirements. Their services can range from market research, branding, digital marketing, and advertising to targeted campaigns for new drug launches and patient engagement initiatives. They aim to effectively communicate the value of pharmaceutical products to healthcare professionals, patients, and other stakeholders, ensuring compliance with industry regulations.

What is Martech in pharma?

Martech, or marketing technology, in pharma, refers to the digital tools and software solutions used to plan, execute, measure, and optimize marketing campaigns within the pharmaceutical industry. This includes customer relationship management (CRM) systems, content management systems (CMS), analytics platforms, digital engagement tools, and automation software. Martech enables pharmaceutical companies to gain insights into customer behavior, personalize communication, streamline operations, and ensure a cohesive cross-channel marketing strategy, all while maintaining compliance with regulatory guidelines.

Is it worth hiring a digital marketing agency?

Hiring a digital marketing agency can be significantly beneficial for businesses that lack the in-house expertise or resources to effectively manage their online marketing efforts. An experienced pharmaceutical digital marketing agency brings a wealth of knowledge, tools, and strategies to enhance visibility, engage target audiences, and drive conversion rate optimization. It can also provide a better return on investment (ROI) by optimizing campaigns and utilizing budgets more effectively. However, the value of hiring an agency depends on the specific goals, size, and nature of the business, along with the quality of the agency selected.

Who is the main customer in pharmaceutical marketing?

The main customers in pharmaceutical marketing traditionally include both healthcare professionals (HCPs) and patients, with a primary focus historically on HCPs. Marketing efforts often aim to educate and inform doctors, nurses, and pharmacists about the benefits, uses, and scientific evidence supporting new and existing drugs with the intention of influencing prescription decisions. However, there is a growing shift towards direct-to-consumer (DTC) marketing, where patients are increasingly targeted to raise awareness and empower them to have informed discussions with their healthcare providers about treatment options. Regulatory environments in different countries can significantly impact the focus and approach of pharmaceutical marketing strategies.

Schedule a free consultation with one of our digital sales consultants

We want to add your business to the list of partner companies that made millions through a partnership with Helium.