SEO For Landscapers
Marketing your landscaping business effectively online means ensuring that potential customers can find you easily when they need lawn care, garden design, or tree removal services. With many homeowners and businesses looking for reliable landscaping services, SEO ensures your business appears at the top of search results. A strong digital presence allows you to stand out in a competitive industry, attract quality leads, and convert website visitors into loyal clients.
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Results That Speak For Themselves
Our Process: What to Expect Working With Us
Our SEO strategy for landscaping businesses is designed to enhance online visibility, making sure your company stands out in searches related to lawn care, hardscaping, and commercial landscaping services. We focus on increasing your rankings through proven SEO techniques that drive high-intent traffic to your website.
1 Tracking, Reporting, and Account Access:
We start by performing a thorough audit of your website to identify areas that need improvement, including mobile usability, loading speed, and technical SEO elements.
2 Focus on Immediate Impact:
Next, we conduct extensive keyword research to ensure your website is targeting the right search terms, such as 'best landscapers near me' or 'seasonal lawn care tips.' By integrating these keywords into your content, we help boost your rankings.
3 Research Phase:
On-page SEO plays a crucial role in our strategy. We optimize service pages, create detailed location pages, and improve website navigation so that users can easily find and contact you.
4 Marketing Roadmap:
High-quality content creation is another essential part of our strategy. We develop blogs, guides, and FAQ pages that not only educate potential clients but also improve your website's authority. Topics like 'How to Choose the Right Plants for Your Climate' or 'Top Hardscaping Trends of the Year' attract readers and increase engagement.
5 Implementation:
SEO requires ongoing monitoring and adjustments. We track your website's performance, analyze search trends, and refine strategies to ensure continued success. Additionally, we help businesses gain more positive customer reviews, improving both reputation and search rankings.
How We Get You Landscaping Appointments
Using organic and paid channels, we prioritize quick wins to provide you with an ROI as soon as possible. While the quick wins are happening, the evergreen lead machine is constructed for long-term lead generation that you own.
- We place an AI script in your website code that is designed to translate unstructured article/landing page text into machine-readable formats that Google loves. They love it because we make it cheaper for Google and easier for Google to understand your site. We typically see results within the first month.
- We ensure perfect tracking so digital advertising channels can have their AI optimize ad performance. Landscaping appointments start coming in within 7 days of this process.
- We have access to a 280M+ database of US consumers, and we can leverage that data along with some awesome marketing tech to find the perfect audience. We can email this audience directly, and you can use our data for direct mail campaigns or custom audiences inside of ad platforms. With our data, we see 30-50% ROI improvements vs. ad channel audiences.
- Lastly, we have research applied to an SEO campaign that works as your evergreen lead engine. This process involves tweaking your content, adding new content, and maximizing the value of your existing website.
Not Convinced?
Let Us Show You What You’re Missing
Landscaping businesses that invest in SEO establish a lasting online presence, ensuring a continuous stream of leads and long-term customer retention. With the right strategy in place, your landscaping company can become a well-known name in your industry.
Work With Us
Campaigns starting at
$3,000/m
What’s Included?
- Analytics and Reporting
- Research, Strategy, Roadmap
- High Performing PPC Campaigns
- Industry Leading Quality Content
- Organic Rankings
- Consulting Calls
Landscaping SEO Campaign Tasks
Keyword Research
Keyword difficulty and search volume are not the alpha and omega of keyword research. Find low-hanging fruit. Get an entity SEO approach to keywords and leave the shackles of keyword difficulty and search volume behind.
Technical SEO
One of the 4 pillars of SEO. Technical SEO covers a wide range of initiatives aimed at providing a better user experience while making it easier for Google to affordably crawl your website, no matter the size.
Internal Link Optimization
The science of Page Rank applies to internal links just as much as external linking. With Helium, we have precise methods of directing authority and relevance through our approach to internal links. We also can programmatically apply links using NLP and AI.
Keyword Cannibalization Analysis
When a page struggles to rank, the solution is often found through a cannabilization audit. Helium looks at all of your SEO pages and identifies whether topical overlap is preventing a page from ranking. We then systematically redirect content, which provides a quick boost to rankings.
Meta and Title Optimization
This isn't rocket science, but it is very important. Every page needs titles and meta descriptions that are designed to increase CTR. While keywords have an impact on SEO, we have seen that CTR is the most important optimization goal for meta and titles.
Speed Optimization
Web developers aren't SEOs and it's common for SaaS companies to have a website that needs speed improvements. While SEO impact is important, the retention of your hard earned traffic is heavily related to the speed of your website. Let's get that site humming.
On-Page Optimization
Did you know that you can outrank large authorities on difficult topics through On-Page optimization? We find that the link building cost savings often pay for this type of optimization on it's own. In terms of rank importance, on-page optimization is in the top 3 of most important factors.
Link Building
Links made Google famous and links continue to be a pillar of SEO, especially in a post-AI world. We build links and use NLP to identify the exact type of links and amount of links that are needed for accomplishing a SaaS SEO goal.
Content Writing
Whether you're a billion dollar company needing 1,000 articles as quickly as possible, or whether you're in a difficult niche with compliance and regulatory restrictions, we have the perfect blend of technology, writers, and expertise.
Schema Creation
SEO is a game of fractional improvements sustained over time. When most competitors skimp on schema, we find that our advanced entity-based schema strategy has the ability to make our client's rank above the competition by disambiguating content for Google bots. Not only does it help with rankings, but many of the SERP features rely on schema.
NLP and Entity Analysis and Optimization
There is a reason we rank #1 for "Entity SEO". In 2018, NLP and entities became the name of the game. We are thought leaders in this space and we use NLP and entities in our process for internal linking, schema, keyword research, link building, content writing, and everything else we do.
Frequently Asked Questions
What digital marketing strategies work best for landscapers?
SEO, social media marketing, and local search ads help landscapers reach homeowners in their service areas. Posting before-and-after project photos also builds credibility.
How can I use video content to grow my landscaping business?
Video content showcasing your work, tutorials on lawn care, and customer testimonials can boost engagement and establish trust with potential clients.
What is the best way to rank my landscaping website on Google?
Focusing on local SEO, optimizing your Google My Business profile, and regularly updating your website with fresh content helps improve rankings.
Are Facebook Ads effective for landscaping companies?
Yes! Facebook Ads allow you to target homeowners in your service area with promotions and seasonal offers, leading to increased inquiries and bookings.
How do I generate repeat customers for my landscaping business?
Offering seasonal maintenance packages and loyalty discounts can keep customers returning for ongoing lawn care and landscaping services.
Schedule a free consultation with one of our digital sales consultants
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