HVAC Digital Marketing Agency

Say goodbye to complex marketing jargon and hello to straightforward, effective marketing that fills your calendar with HVAC jobs. Helium isn’t a vendor. We partner with you and help you build a scalable lead generation machine that you own. Get an Account Manager, a Project Manager, and a dedicated industry Digital Strategist veteran when you work with us. Transparent pricing. Clear communication. Results.

As seen in:

Results That Speak For Themselves

Have we achieved results for businesses like yours? Yep! In fact, we’ve done it many times and our clients average an ROI over 400%.

Increased Traffic by 100,000 monthly visits

Increased Traffic from 28,000 to 51,500

Increased Traffic from 10,500 to 45,800

Increased Monthly Traffic Value by $26,000

Our Process: What to Expect Working With Us

Helium is not a vendor. We partner with our clients and we provide industry insights to help our clients build scalable and dependable lead machines. Get an account manager, project manager, and a dedicated industry veteran digital strategist when working with us. Transparent pricing and strategy. Quick communication. SEO and SEM Results.

1 Tracking, Reporting, and Account Access:

When we work together, we audit your data collection and we build out a report so you will have a clear source of truth that communicates what matters most to your business.

2 Focus on Immediate Impact:

While the campaign takes some time before your lead machine is running on all cylinders, we identify the SEO keywords that will provide the quickest impact with minimal time and money investment. We like to turn on PPC so you can begin to generate phone calls and form fills in less than 30 days.

3 Research Phase:

Research phase includes on-page optimization opportunities, technical SEO suggestions, and identification of content opportunities. We identify every competitor and analyze their SEO with a focus on keyword clusters, backlinks, and content strategy. We then analyze competitor social media profiles to identify the type of creative and messaging that resonates with your audience. We conclude the research by identifying the search ads and social ads they are running.

4 Marketing Roadmap:

We rely on our partnership with the client to finalize the identified opportunities. At the end of this phase, we know the amount of landing pages we need, the amount of blogs, the amount of backlinks, and we know what messaging resonates with your audience.

5 Implementation:

The iterative process of SEO and PPC begins here. Based on the roadmap and custom agreement with the client, we establish a monthly cadence and we get to work. Forms fills and phone calls trickle in within 1 month and SEO and PPC metrics trend upwards as more and more leads come into your business.

How We Get You HVAC Appointments

Using organic and paid channels, we prioritize quick wins to provide you with an ROI as soon as possible. While the quick wins are happening, the evergreen lead machine is constructed for long-term lead generation that you own.

We place an AI script in your website code that is designed to translate unstructured article/landing page text into machine-readable formats that Google loves. They love it because we make it cheaper for Google and easier for Google to understand your site. We typically see results within the first month.
We ensure perfect tracking so digital advertising channels can have their AI optimize ad performance. HVAC appointments start coming in within 7 days of this process.
We have access to a 280M+ database of US consumers, and we can leverage that data along with some awesome marketing tech to find the perfect audience. We can email this audience directly, and you can use our data for direct mail campaigns or custom audiences inside of ad platforms. With our data, we see 30-50% ROI improvements vs. ad channel audiences.
Lastly, we have research applied to an SEO campaign that works as your evergreen lead engine. This process involves tweaking your content, adding new content, and maximizing the value of your existing website.

Not Convinced?

Let Us Show You What You’re Missing

Let us show you what your HVAC company can achieve with our strategy and execution skills at your disposal. We aren’t just creating backlinks, changing titles, and calling that “SEO”. Our streamlined approach to HVAC marketing maximizes your return on investment to give your HVAC company a genuinely competitive edge.

Work With Us

Campaigns starting at

$3,000/m

What’s Included?

Analytics and Reporting
Research, Strategy, Roadmap
High Performing PPC Campaigns
Industry Leading Quality Content
Organic Rankings
Consulting Calls

Not ready to work with us?

Here’s our suggested campaign guide.

HVAC SEO Campaign Tasks

Keyword Research

Keyword difficulty and search volume are not the alpha and omega of keyword research. Find low-hanging fruit. Get an entity SEO approach to keywords and leave the shackles of keyword difficulty and search volume behind.

Technical SEO

One of the 4 pillars of SEO. Technical SEO covers a wide range of initiatives aimed at providing a better user experience while making it easier for Google to affordably crawl your website, no matter the size.

Internal Link Optimization

The science of Page Rank applies to internal links just as much as external linking. With Helium, we have precise methods of directing authority and relevance through our approach to internal links. We also can programmatically apply links using NLP and AI.

Keyword Cannibalization Analysis

When a page struggles to rank, the solution is often found through a cannabilization audit. Helium looks at all of your SEO pages and identifies whether topical overlap is preventing a page from ranking. We then systematically redirect content, which provides a quick boost to rankings.

Meta and Title Optimization

This isn't rocket science, but it is very important. Every page needs titles and meta descriptions that are designed to increase CTR. While keywords have an impact on SEO, we have seen that CTR is the most important optimization goal for meta and titles.

Speed Optimization

Web developers aren't SEOs and it's common for SaaS companies to have a website that needs speed improvements. While SEO impact is important, the retention of your hard earned traffic is heavily related to the speed of your website. Let's get that site humming.

On-Page Optimization

Did you know that you can outrank large authorities on difficult topics through On-Page optimization? We find that the link building cost savings often pay for this type of optimization on it's own. In terms of rank importance, on-page optimization is in the top 3 of most important factors.

Link Building

Links made Google famous and links continue to be a pillar of SEO, especially in a post-AI world. We build links and use NLP to identify the exact type of links and amount of links that are needed for accomplishing a SaaS SEO goal.

Content Writing

Whether you're a billion dollar company needing 1,000 articles as quickly as possible, or whether you're in a difficult niche with compliance and regulatory restrictions, we have the perfect blend of technology, writers, and expertise.

Schema Creation

SEO is a game of fractional improvements sustained over time. When most competitors skimp on schema, we find that our advanced entity-based schema strategy has the ability to make our client's rank above the competition by disambiguating content for Google bots. Not only does it help with rankings, but many of the SERP features rely on schema.

NLP and Entity Analysis and Optimization

There is a reason we rank #1 for "Entity SEO". In 2018, NLP and entities became the name of the game. We are thought leaders in this space and we use NLP and entities in our process for internal linking, schema, keyword research, link building, content writing, and everything else we do.

Frequently Asked Questions

What is HVAC in marketing?

HVAC marketing is what one does to help grow one's business. It refers to the business and promotional strategies companies employ to offer services and products related to indoor environmental comfort. HVAC marketing specializes in creating brand awareness, generating leads, and enhancing the market presence of businesses involved in installing, maintaining, and repairing HVAC systems. This is all in the hopes of drawing in new HVAC clients. Utilizing digital marketing services with HVAC digital marketing experts can help you cover all your marketing bases.

How can I advertise my HVAC business?

A comprehensive digital marketing strategy created by an HVAC marketing agency is essential to effectively advertise your HVAC business. Marketing campaigns start with strong search engine optimization (SEO) to improve your website's visibility in search results. This should be complemented by strategic pay-per-click (PPC) advertising that targets potential customers actively searching for HVAC services in your area. Social media marketing is increasingly important, requiring consistent, engaging content across platforms to build your brand presence and foster meaningful connections with your audience. Local SEO efforts are crucial for ensuring your business appears prominently in local search results and Google Maps, making it easier for nearby customers to discover your services. Maintaining regular communication through email marketing helps keep your business top-of-mind with existing customers while reaching potential new ones through targeted offers, maintenance reminders, and valuable HVAC maintenance tips. Implementing a well-structured referral program that rewards satisfied customers for bringing in new HVAC clients can significantly expand your customer base through trusted recommendations.

How do you attract HVAC customers?

Attracting HVAC customers requires a strategic blend of digital and traditional marketing approaches carefully tailored to meet your target market's needs. Educational content is a cornerstone of customer attraction, offering valuable information through engaging blogs, instructional videos, and informative infographics about HVAC maintenance, energy-saving tips, and other relevant topics that help establish your expertise and build trust with potential customers. Timing is crucial in HVAC marketing, making seasonal promotions particularly effective when customers most likely need them. While modern marketing methods are important, exceptional service remains the foundation of customer attraction, as word-of-mouth recommendations from satisfied customers remain among the most powerful marketing tools available. Active community engagement through participation in local events and charitable initiatives helps boost your company's visibility while building a strong, trustworthy reputation in your service area. Cultivating and managing online reviews from satisfied customers is vital in enhancing your credibility, as potential customers increasingly rely on these testimonials when choosing an HVAC service provider.

Where is the best place to advertise HVAC companies?

The best place to advertise HVAC companies is online, with strategic placement across multiple channels to maximize visibility and reach. Here are the most effective advertising platforms that top HVAC marketing agencies utilize: Google Ads: Target customers are actively searching for HVAC services in your area. With precise keyword targeting and location-based advertising, you can capture high-intent customers when they need your services most. Seasonal advertising adjustments can also help you maximize budget efficiency during peak times. Social Media Platforms: Facebook and Instagram allow highly targeted ads based on demographics, interests, and behaviors. These platforms excel at building brand awareness and showcasing your work through before-and-after photos, customer testimonials, and educational content. Video content demonstrating repairs or maintenance tips can be particularly engaging. Home Improvement Sites: Advertising on websites like HomeAdvisor, Angie's List, or Houzz connects you with individuals specifically seeking home improvement and repair services. These platforms offer the advantage of a pre-qualified audience and often include review systems to help build credibility for your business. Local Online Directories: Listings on local business directories improve your local SEO and visibility to nearby customers. Maintain consistent, updated profiles across platforms like Google Business Profile, Yelp, and BBB to enhance your online presence and build trust with potential customers. Regular monitoring and response to reviews on these platforms can significantly impact your reputation. Email Newsletters: Directly reach your customer base with seasonal maintenance reminders, special offers, energy-saving tips, and company updates. Email marketing allows you to segment your audience and personalize content based on service history, system type, or geographic location. This approach helps maintain customer relationships and generates repeat business through targeted preventive maintenance promotions.

What does HVAC mean in business?

In business, HVAC stands for Heating, Ventilation, and Air Conditioning, encompassing an essential industry focused on providing comprehensive climate control solutions for residential, commercial, and industrial buildings. This technical field extends beyond basic temperature control to include installing, maintaining, and repairing complex systems that regulate indoor air quality and environmental comfort. HVAC professionals work with sophisticated equipment to ensure proper airflow, humidity control, and temperature regulation while adhering to strict energy efficiency standards and building codes. The HVAC industry plays a vital role in modern infrastructure, directly impacting public health by maintaining indoor air quality, ensuring comfortable living and working environments, and contributing to overall building efficiency and sustainability. As building technologies advance and environmental concerns grow, HVAC services continue to evolve, incorporating smart technology and energy-efficient solutions to meet the changing needs of residential and commercial clients.

Schedule a free consultation with one of our digital sales consultants

We want to add your business to the list of partner companies that made millions through a partnership with Helium.