Funeral Home Digital Marketing Agency

Say goodbye to complex marketing jargon and hello to straightforward, effective marketing that fills your calendar with Funeral Home jobs. Helium isn’t a vendor. We partner with you and help you build a scalable lead generation machine that you own. Get an Account Manager, a Project Manager, and a dedicated industry Digital Strategist veteran when you work with us. Transparent pricing. Clear communication. Results.

As seen in:

Results That Speak For Themselves

Have we achieved results for businesses like yours? Yep! In fact, we’ve done it many times and our clients average an ROI over 400%.

Increased Traffic by 100,000 monthly visits

Increased Traffic from 28,000 to 51,500

Increased Traffic from 10,500 to 45,800

Increased Monthly Traffic Value by $26,000

Our Process: What to Expect Working With Us

Helium is not a vendor. We partner with our clients and we provide industry insights to help our clients build scalable and dependable lead machines. Get an account manager, project manager, and a dedicated industry veteran digital strategist when working with us. Transparent pricing and strategy. Quick communication. SEO and SEM Results.

1 Tracking, Reporting, and Account Access:

When we work together, we audit your data collection and we build out a report so you will have a clear source of truth that communicates what matters most to your business.

2 Focus on Immediate Impact:

While the campaign takes some time before your lead machine is running on all cylinders, we identify the SEO keywords that will provide the quickest impact with minimal time and money investment. We like to turn on PPC so you can begin to generate phone calls and form fills in less than 30 days.

3 Research Phase:

Research phase includes on-page optimization opportunities, technical SEO suggestions, and identification of content opportunities. We identify every competitor and analyze their SEO with a focus on keyword clusters, backlinks, and content strategy. We then analyze competitor social media profiles to identify the type of creative and messaging that resonates with your audience. We conclude the research by identifying the search ads and social ads they are running.

4 Marketing Roadmap:

We rely on our partnership with the client to finalize the identified opportunities. At the end of this phase, we know the amount of landing pages we need, the amount of blogs, the amount of backlinks, and we know what messaging resonates with your audience.

5 Implementation:

The iterative process of SEO and PPC begins here. Based on the roadmap and custom agreement with the client, we establish a monthly cadence and we get to work. Forms fills and phone calls trickle in within 1 month and SEO and PPC metrics trend upwards as more and more leads come into your business.

How We Get You Funeral Home Appointments

Using organic and paid channels, we prioritize quick wins to provide you with an ROI as soon as possible. While the quick wins are happening, the evergreen lead machine is constructed for long-term lead generation that you own.

We place an AI script in your website code that is designed to translate unstructured article/landing page text into machine-readable formats that Google loves. They love it because we make it cheaper for Google and easier for Google to understand your site. We typically see results within the first month.
We ensure perfect tracking so digital advertising channels can have their AI optimize ad performance. Funeral Home appointments start coming in within 7 days of this process.
We have access to a 280M+ database of US consumers, and we can leverage that data along with some awesome marketing tech to find the perfect audience. We can email this audience directly, and you can use our data for direct mail campaigns or custom audiences inside of ad platforms. With our data, we see 30-50% ROI improvements vs. ad channel audiences.
Lastly, we have research applied to an SEO campaign that works as your evergreen lead engine. This process involves tweaking your content, adding new content, and maximizing the value of your existing website.

Not Convinced?

Let Us Show You What You’re Missing

Let us show you what your Funeral Home company can achieve with our strategy and execution skills at your disposal. We aren’t just creating backlinks, changing titles, and calling that “SEO”. Our streamlined approach to Funeral Home marketing maximizes your return on investment to give your Funeral Home company a genuinely competitive edge.

Work With Us

Campaigns starting at

$3,000/m

What’s Included?

Analytics and Reporting
Research, Strategy, Roadmap
High Performing PPC Campaigns
Industry Leading Quality Content
Organic Rankings
Consulting Calls

Not ready to work with us?

Here’s our suggested campaign guide.

Funeral Home SEO Campaign Tasks

Keyword Research

Keyword difficulty and search volume are not the alpha and omega of keyword research. Find low-hanging fruit. Get an entity SEO approach to keywords and leave the shackles of keyword difficulty and search volume behind.

Technical SEO

One of the 4 pillars of SEO. Technical SEO covers a wide range of initiatives aimed at providing a better user experience while making it easier for Google to affordably crawl your website, no matter the size.

Internal Link Optimization

The science of Page Rank applies to internal links just as much as external linking. With Helium, we have precise methods of directing authority and relevance through our approach to internal links. We also can programmatically apply links using NLP and AI.

Keyword Cannibalization Analysis

When a page struggles to rank, the solution is often found through a cannabilization audit. Helium looks at all of your SEO pages and identifies whether topical overlap is preventing a page from ranking. We then systematically redirect content, which provides a quick boost to rankings.

Meta and Title Optimization

This isn't rocket science, but it is very important. Every page needs titles and meta descriptions that are designed to increase CTR. While keywords have an impact on SEO, we have seen that CTR is the most important optimization goal for meta and titles.

Speed Optimization

Web developers aren't SEOs and it's common for SaaS companies to have a website that needs speed improvements. While SEO impact is important, the retention of your hard earned traffic is heavily related to the speed of your website. Let's get that site humming.

On-Page Optimization

Did you know that you can outrank large authorities on difficult topics through On-Page optimization? We find that the link building cost savings often pay for this type of optimization on it's own. In terms of rank importance, on-page optimization is in the top 3 of most important factors.

Link Building

Links made Google famous and links continue to be a pillar of SEO, especially in a post-AI world. We build links and use NLP to identify the exact type of links and amount of links that are needed for accomplishing a SaaS SEO goal.

Content Writing

Whether you're a billion dollar company needing 1,000 articles as quickly as possible, or whether you're in a difficult niche with compliance and regulatory restrictions, we have the perfect blend of technology, writers, and expertise.

Schema Creation

SEO is a game of fractional improvements sustained over time. When most competitors skimp on schema, we find that our advanced entity-based schema strategy has the ability to make our client's rank above the competition by disambiguating content for Google bots. Not only does it help with rankings, but many of the SERP features rely on schema.

NLP and Entity Analysis and Optimization

There is a reason we rank #1 for "Entity SEO". In 2018, NLP and entities became the name of the game. We are thought leaders in this space and we use NLP and entities in our process for internal linking, schema, keyword research, link building, content writing, and everything else we do.

Frequently Asked Questions

How to market your funeral home?

Marketing your funeral home effectively is crucial in today's digital age to reach families in need of your services. Here's how you can get started: 1. Build a Strong Online Presence: Start with a professional website that clearly communicates your services, values, and the compassionate care you provide. Ensure it's mobile-friendly and optimized for search engines (SEO) to increase visibility. 2. Leverage Social Media: Use platforms like Facebook and Instagram to create a community around your brand. Share helpful resources, stories, and information that can assist families during their time of need. 3. Content Marketing: Create valuable content, such as blog posts and videos, that answer common questions about funeral planning, grief support, and memorial options. This establishes your expertise and helps families find you online. 4. Email Marketing: Collect email addresses (with permission) from website visitors and event attendees. Send them informative newsletters that keep your funeral home top-of-mind when the need for your services arises. 5. Online Reviews: Encourage satisfied families to share their experiences online. Positive reviews on platforms like Google and Facebook enhance your reputation and can be a deciding factor for others seeking funeral services.

How are public relations and marketing important to the funeral home owner?

Public relations (PR) and marketing are vital for funeral home owners for several reasons: - Building Trust: Effective PR and marketing help build trust with your community by showcasing your commitment to providing compassionate and professional services. - Enhancing Reputation: They allow you to control the narrative about your funeral home, highlighting positive reviews, community involvement, and the quality care you provide. - Increasing Visibility: Through strategic marketing and PR efforts, you can increase your funeral home's visibility both online and offline, reaching more families in need of your services.

What digital marketing strategies are most effective for funeral homes?

The most effective digital marketing strategies for funeral homes include: - Search Engine Optimization (SEO): Optimize your website with relevant keywords to rank higher in search results, making it easier for families to find you. - Pay-Per-Click (PPC) Advertising: Use PPC campaigns on Google to target people actively searching for funeral services in your area. - Social Media Marketing: Engage with your community on social media by sharing helpful content and interacting with users to increase brand awareness. - Online Reviews Management: Actively manage your online reviews by responding to feedback and encouraging satisfied clients to share their experiences.

Where to advertise funeral services?

Your funeral home should advertise where your potential clients are most likely to engage with your content: - Online Directories: List your funeral home on online directories like Google My Business and Yelp. - Local Media: Consider local newspapers, radio stations, and community bulletins for traditional advertising. - Social Media Platforms: Targeted ads on social media can reach individuals in your local area. - Community Events: Sponsoring or participating in community events can raise awareness of your services in a respectful manner.

Can digital marketing help improve a funeral home’s overall reputation?

Absolutely. Digital marketing can significantly improve a funeral home's reputation by: - Showcasing Positive Reviews: Highlighting positive feedback on your website and social media can enhance your image. - Providing Valuable Content: Sharing useful information through blogs and videos can position your funeral home as a helpful and compassionate authority in your field. - Engaging with the Community: Regularly interacting with users online shows that you value communication and are readily available to assist families in their time of need. By implementing these strategies, your funeral home can develop a strong marketing plan that respects the sensitive nature of your services while effectively reaching and serving more families in your community.

Schedule a free consultation with one of our digital sales consultants

We want to add your business to the list of partner companies that made millions through a partnership with Helium.