Flooring Digital Marketing Agency

Say goodbye to complex marketing jargon and hello to straightforward, effective marketing that fills your calendar with Flooring jobs. Helium isn’t a vendor. We partner with you and help you build a scalable lead generation machine that you own. Get an Account Manager, a Project Manager, and a dedicated industry Digital Strategist veteran when you work with us. Transparent pricing. Clear communication. Results.

As seen in:

Results That Speak For Themselves

Have we achieved results for businesses like yours? Yep! In fact, we’ve done it many times and our clients average an ROI over 400%.

Increased Traffic by 100,000 monthly visits

Increased Traffic from 28,000 to 51,500

Increased Traffic from 10,500 to 45,800

Increased Monthly Traffic Value by $26,000

Our Process: What to Expect Working With Us

Helium is not a vendor. We partner with our clients and we provide industry insights to help our clients build scalable and dependable lead machines. Get an account manager, project manager, and a dedicated industry veteran digital strategist when working with us. Transparent pricing and strategy. Quick communication. SEO and SEM Results.

1 Tracking, Reporting, and Account Access:

When we work together, we audit your data collection and we build out a report so you will have a clear source of truth that communicates what matters most to your business.

2 Focus on Immediate Impact:

While the campaign takes some time before your lead machine is running on all cylinders, we identify the SEO keywords that will provide the quickest impact with minimal time and money investment. We like to turn on PPC so you can begin to generate phone calls and form fills in less than 30 days.

3 Research Phase:

Research phase includes on-page optimization opportunities, technical SEO suggestions, and identification of content opportunities. We identify every competitor and analyze their SEO with a focus on keyword clusters, backlinks, and content strategy. We then analyze competitor social media profiles to identify the type of creative and messaging that resonates with your audience. We conclude the research by identifying the search ads and social ads they are running.

4 Marketing Roadmap:

We rely on our partnership with the client to finalize the identified opportunities. At the end of this phase, we know the amount of landing pages we need, the amount of blogs, the amount of backlinks, and we know what messaging resonates with your audience.

5 Implementation:

The iterative process of SEO and PPC begins here. Based on the roadmap and custom agreement with the client, we establish a monthly cadence and we get to work. Forms fills and phone calls trickle in within 1 month and SEO and PPC metrics trend upwards as more and more leads come into your business.

How We Get You Flooring Appointments

Using organic and paid channels, we prioritize quick wins to provide you with an ROI as soon as possible. While the quick wins are happening, the evergreen lead machine is constructed for long-term lead generation that you own.

We place an AI script in your website code that is designed to translate unstructured article/landing page text into machine-readable formats that Google loves. They love it because we make it cheaper for Google and easier for Google to understand your site. We typically see results within the first month.
We ensure perfect tracking so digital advertising channels can have their AI optimize ad performance. Flooring appointments start coming in within 7 days of this process.
We have access to a 280M+ database of US consumers, and we can leverage that data along with some awesome marketing tech to find the perfect audience. We can email this audience directly, and you can use our data for direct mail campaigns or custom audiences inside of ad platforms. With our data, we see 30-50% ROI improvements vs. ad channel audiences.
Lastly, we have research applied to an SEO campaign that works as your evergreen lead engine. This process involves tweaking your content, adding new content, and maximizing the value of your existing website.

Not Convinced?

Let Us Show You What You’re Missing

Let us show you what your Flooring company can achieve with our strategy and execution skills at your disposal. We aren’t just creating backlinks, changing titles, and calling that “SEO”. Our streamlined approach to Flooring marketing maximizes your return on investment to give your Flooring company a genuinely competitive edge.

Work With Us

Campaigns starting at

$3,000/m

What’s Included?

Analytics and Reporting
Research, Strategy, Roadmap
High Performing PPC Campaigns
Industry Leading Quality Content
Organic Rankings
Consulting Calls

Not ready to work with us?

Here’s our suggested campaign guide.

Flooring SEO Campaign Tasks

Keyword Research

Keyword difficulty and search volume are not the alpha and omega of keyword research. Find low-hanging fruit. Get an entity SEO approach to keywords and leave the shackles of keyword difficulty and search volume behind.

Technical SEO

One of the 4 pillars of SEO. Technical SEO covers a wide range of initiatives aimed at providing a better user experience while making it easier for Google to affordably crawl your website, no matter the size.

Internal Link Optimization

The science of Page Rank applies to internal links just as much as external linking. With Helium, we have precise methods of directing authority and relevance through our approach to internal links. We also can programmatically apply links using NLP and AI.

Keyword Cannibalization Analysis

When a page struggles to rank, the solution is often found through a cannabilization audit. Helium looks at all of your SEO pages and identifies whether topical overlap is preventing a page from ranking. We then systematically redirect content, which provides a quick boost to rankings.

Meta and Title Optimization

This isn't rocket science, but it is very important. Every page needs titles and meta descriptions that are designed to increase CTR. While keywords have an impact on SEO, we have seen that CTR is the most important optimization goal for meta and titles.

Speed Optimization

Web developers aren't SEOs and it's common for SaaS companies to have a website that needs speed improvements. While SEO impact is important, the retention of your hard earned traffic is heavily related to the speed of your website. Let's get that site humming.

On-Page Optimization

Did you know that you can outrank large authorities on difficult topics through On-Page optimization? We find that the link building cost savings often pay for this type of optimization on it's own. In terms of rank importance, on-page optimization is in the top 3 of most important factors.

Link Building

Links made Google famous and links continue to be a pillar of SEO, especially in a post-AI world. We build links and use NLP to identify the exact type of links and amount of links that are needed for accomplishing a SaaS SEO goal.

Content Writing

Whether you're a billion dollar company needing 1,000 articles as quickly as possible, or whether you're in a difficult niche with compliance and regulatory restrictions, we have the perfect blend of technology, writers, and expertise.

Schema Creation

SEO is a game of fractional improvements sustained over time. When most competitors skimp on schema, we find that our advanced entity-based schema strategy has the ability to make our client's rank above the competition by disambiguating content for Google bots. Not only does it help with rankings, but many of the SERP features rely on schema.

NLP and Entity Analysis and Optimization

There is a reason we rank #1 for "Entity SEO". In 2018, NLP and entities became the name of the game. We are thought leaders in this space and we use NLP and entities in our process for internal linking, schema, keyword research, link building, content writing, and everything else we do.

Frequently Asked Questions

Why is digital marketing important for flooring companies?

Digital marketing has become an indispensable tool for flooring companies since most customers begin their flooring purchases with online research. A strong digital presence allows flooring companies to showcase their expertise, product selections, and completed projects to a vast audience that traditional marketing methods cannot reach while providing valuable opportunities for customer engagement and relationship building. Through strategic digital marketing programs, flooring companies can effectively target customers in their local market, track and measure marketing effectiveness through detailed analytics, and adjust strategies in real-time to maximize return on investment.

What are the best digital marketing strategies for flooring companies?

Successful digital marketing for flooring companies requires a comprehensive, multi-channel approach that leverages various online platforms and strategies to maximize visibility and lead generation. A strong foundation begins with search engine optimization (SEO) to improve your website's visibility in local search results, complemented by engaging content marketing that showcases your expertise through blog posts, installation guides, and maintenance tips. Other components that a flooring marketing agency will utilize to reach your target audience include email marketing, social media marketing, pay-per-click advertising (PPC), and digital competitive analysis of your local competitors. This will help you start generating new leads for flooring contractors since your flooring website will rank higher in Google search results.

How can SEO benefit my flooring company?

SEO can benefit your flooring company by improving your website's ranking in search engine results, which increases visibility to potential customers. Through carefully optimizing your website's content, structure, and technical elements, SEO helps you rank higher in local search results when customers search for terms like "flooring installation near me" or specific flooring types in your service area. This increased visibility directly translates into more qualified website traffic, as you capture potential customers exactly when they're looking for your services. SEO builds long-term credibility and trust through high-quality, informative content that addresses common customer questions and concerns about flooring options, installation processes, and maintenance tips. Implementing local SEO strategies, including optimizing your Google Business Profile and gathering customer reviews, further strengthens your presence in local search results, making it easier for nearby customers to find and choose your business. Unlike paid advertising, SEO provides sustainable, long-term results that continue to generate leads even after the initial optimization work is complete, offering an excellent return on investment while establishing your company as an authoritative voice in the flooring industry.

Do flooring companies need to be on social media?

Yes, flooring companies can greatly benefit from being on social media. Platforms like Instagram and Pinterest are particularly valuable due to their visual nature, allowing you to create compelling portfolios of your work through before-and-after photos, installation videos, and design inspiration galleries that can captivate potential customers. Facebook provides an excellent platform for engaging with your community, sharing customer testimonials, and providing educational content about different flooring options and maintenance tips. Social media also serves as a powerful tool for establishing your company's expertise and personality, helping you build trust with potential customers before they even contact you. Through regular posting and engagement, you can maintain top-of-mind awareness with past customers who might refer you to friends and family while also attracting new clients through targeted content and paid advertising options. Additionally, these platforms offer valuable insights into customer preferences and trends, helping you adjust your service offerings and marketing strategies accordingly and providing an informal customer service channel to address questions and concerns quickly.

Should we consider paid advertising for our flooring company?

Paid advertising can be a powerful tool for growing your flooring company's market presence and generating qualified leads. Through platforms like Google Ads, you can capture potential customers actively searching for flooring services in your area, while social media advertising on platforms like Facebook and Instagram allows you to target specific demographics based on factors like home ownership, income levels, and recent home improvement interests. Pay-per-click (PPC) campaigns offer precise budget control and measurable results, letting you track exactly how many leads each advertising dollar generates. You can also retarget website visitors who showed interest but didn't convert, keeping your brand top-of-mind during their decision-making process. With proper keyword research, compelling ad copy, and regular performance optimization, paid advertising can deliver a strong return on investment by connecting you with homeowners and contractors actively seeking flooring solutions in your service area.

Schedule a free consultation with one of our digital sales consultants

We want to add your business to the list of partner companies that made millions through a partnership with Helium.