Entity SEO: The Definitive Guide

Everything you need to know about entities – what they are, why they matter in SEO, and how to use entities to rank content.

Shift from Keywords to Entities: The transition from relying solely on keywords is a major change in SEO. This requires a new mindset where the focus is on the relationships, attributes, and types of entities rather than just the keywords, keyword frequency, and search volume.
Go Beyond Basic SEO Tools: Recognize the limitations of conventional SEO tools in capturing the full scope of modern SEO. The search landscape is evolving quickly. Don't get left behind.
Importance of Structured Data: The role of structured data (like Schema.org) in helping search engines understand page content and classify it within the web's vast information network. Learn how Google is using schema to understand entities.
Entities vs. Keywords: Understand the different between entities and keywords. The differences seem small but the impact to your strategy might be larger than you expect.
Definition of an Entity and Knowledge Bases: Learn about entities and knowledge bases as we provide direct resources that track Google's usage of the two.

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