SEO For Therapists
Marketing a therapy practice online requires a sensitive and targeted SEO strategy that ensures people in need of mental health services can find your practice easily. With the growing demand for therapy, a well-optimized website can help potential clients feel confident in reaching out for help while ensuring your services are visible in search results.
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Results That Speak For Themselves
Our Process: What to Expect Working With Us
Our SEO strategy for therapists focuses on improving search rankings, optimizing local visibility, and creating a welcoming online presence that encourages potential clients to reach out.
1 Tracking, Reporting, and Account Access:
We start with an SEO audit of your website, ensuring that it meets best practices for user experience, accessibility, and mobile-friendliness.
2 Focus on Immediate Impact:
By researching and optimizing for search terms such as 'best therapist near me' and 'online therapy services,' we ensure that your practice is easy to find for those in need.
3 Research Phase:
On-page SEO enhancements include optimizing service pages, providing clear contact forms, and structuring the website to encourage bookings and inquiries.
4 Marketing Roadmap:
Engaging content, such as blog posts on mental health topics and self-care strategies, not only improves search rankings but also helps build trust with potential clients.
5 Implementation:
Local SEO improvements, such as optimizing Google My Business, securing backlinks from reputable health organizations, and managing client reviews, strengthen your visibility in local searches.
How We Get You Therapy Appointments
Using organic and paid channels, we prioritize quick wins to provide you with an ROI as soon as possible. While the quick wins are happening, the evergreen lead machine is constructed for long-term lead generation that you own.
- We place an AI script in your website code that is designed to translate unstructured article/landing page text into machine-readable formats that Google loves. They love it because we make it cheaper for Google and easier for Google to understand your site. We typically see results within the first month.
- We ensure perfect tracking so digital advertising channels can have their AI optimize ad performance. Therapy appointments start coming in within 7 days of this process.
- We have access to a 280M+ database of US consumers, and we can leverage that data along with some awesome marketing tech to find the perfect audience. We can email this audience directly, and you can use our data for direct mail campaigns or custom audiences inside of ad platforms. With our data, we see 30-50% ROI improvements vs. ad channel audiences.
- Lastly, we have research applied to an SEO campaign that works as your evergreen lead engine. This process involves tweaking your content, adding new content, and maximizing the value of your existing website.
Not Convinced?
Let Us Show You What You’re Missing
By investing in SEO, therapists can ensure their practice reaches those in need, providing valuable support while growing a sustainable client base.
Work With Us
Campaigns starting at
$3,000/m
What’s Included?
- Analytics and Reporting
- Research, Strategy, Roadmap
- High Performing PPC Campaigns
- Industry Leading Quality Content
- Organic Rankings
- Consulting Calls
Therapy SEO Campaign Tasks
Keyword Research
Keyword difficulty and search volume are not the alpha and omega of keyword research. Find low-hanging fruit. Get an entity SEO approach to keywords and leave the shackles of keyword difficulty and search volume behind.
Technical SEO
One of the 4 pillars of SEO. Technical SEO covers a wide range of initiatives aimed at providing a better user experience while making it easier for Google to affordably crawl your website, no matter the size.
Internal Link Optimization
The science of Page Rank applies to internal links just as much as external linking. With Helium, we have precise methods of directing authority and relevance through our approach to internal links. We also can programmatically apply links using NLP and AI.
Keyword Cannibalization Analysis
When a page struggles to rank, the solution is often found through a cannabilization audit. Helium looks at all of your SEO pages and identifies whether topical overlap is preventing a page from ranking. We then systematically redirect content, which provides a quick boost to rankings.
Meta and Title Optimization
This isn't rocket science, but it is very important. Every page needs titles and meta descriptions that are designed to increase CTR. While keywords have an impact on SEO, we have seen that CTR is the most important optimization goal for meta and titles.
Speed Optimization
Web developers aren't SEOs and it's common for SaaS companies to have a website that needs speed improvements. While SEO impact is important, the retention of your hard earned traffic is heavily related to the speed of your website. Let's get that site humming.
On-Page Optimization
Did you know that you can outrank large authorities on difficult topics through On-Page optimization? We find that the link building cost savings often pay for this type of optimization on it's own. In terms of rank importance, on-page optimization is in the top 3 of most important factors.
Link Building
Links made Google famous and links continue to be a pillar of SEO, especially in a post-AI world. We build links and use NLP to identify the exact type of links and amount of links that are needed for accomplishing a SaaS SEO goal.
Content Writing
Whether you're a billion dollar company needing 1,000 articles as quickly as possible, or whether you're in a difficult niche with compliance and regulatory restrictions, we have the perfect blend of technology, writers, and expertise.
Schema Creation
SEO is a game of fractional improvements sustained over time. When most competitors skimp on schema, we find that our advanced entity-based schema strategy has the ability to make our client's rank above the competition by disambiguating content for Google bots. Not only does it help with rankings, but many of the SERP features rely on schema.
NLP and Entity Analysis and Optimization
There is a reason we rank #1 for "Entity SEO". In 2018, NLP and entities became the name of the game. We are thought leaders in this space and we use NLP and entities in our process for internal linking, schema, keyword research, link building, content writing, and everything else we do.
Frequently Asked Questions
How can SEO help therapists attract more clients?
SEO helps therapists rank higher on Google for searches like 'therapist near me' or 'best anxiety counseling,' making it easier for potential clients to find and contact them.
What are the best SEO strategies for therapists?
Strategies include optimizing for local SEO, using therapy-related keywords, writing blog content on mental health topics, and securing backlinks from trusted psychology websites.
Why is local SEO important for therapists?
Since most therapy clients search locally, Google My Business optimization, local citations, and location-based keywords are essential for appearing in local search results.
What kind of content should therapists publish for SEO?
Publishing blog posts on topics like 'How to manage stress' or 'Signs of depression' helps improve SEO while positioning therapists as experts in mental health.
How long does it take for SEO to work for therapists?
SEO results for therapists typically start appearing within 3-6 months, with steady growth over time as content, backlinks, and local rankings improve.
Schedule a free consultation with one of our digital sales consultants
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