Almost 80% of people searching on Google will not look past page one to find what they are looking for. Ensuring that your website is near the top of any search result for a keyword is critical in today’s digital age. Search Engine Optimization is a marketing campaign that is always evolving and should fit your business’s future growth strategies.
At Helium SEO we ensure that we are utilizing keywords that your customers are actually searching for, building authority and link power to your website, and continuously updating our strategies to fit your business needs and the changing digital landscape.
Utilizing SEO will benefit your company’s online presence by increasing traffic, leads/conversions, and awareness to your website and brand. There are a number of things that an effective SEO strategy will do for you business including the following:
As your website becomes more authoritative and you increase your number of ranking keywords, it will attract more traffic and visitors to your site.
With more traffic and visitors to your website it is important to have content that is relevant and will lead to conversions and ultimately paying customers.
When your brand is showing up on more and more searches, it will build credibility that your business is relevant and applicable to what people in your industry are looking for.
One of our first steps in any SEO campaign is compiling a list of keywords based on what people are searching when looking for a company like yours. Keywords are determined by a combination of the following factors; buyer intent, search volume, and keyword difficulty. By going after keywords that customers are searching for when they are ready to purchase a product or service rather than simply researching is a more effective strategy. Utilizing keywords that are searched enough as well as keywords that can be responsibly ranked throughout the course of a campaign are important as well.
One of the most important factors in determining rankings of your web pages is the authority and power of your site. By building internal and sponsored external links, we ensure that over time the power of your site will increase. We also examine your website and fix any broken backlinks to further boost your SEO. Correctly linking your internal pages to ensure that your site utilizes linking power increases SEO performance. Sponsored backlinks will direct the power from existing and new links on other websites to the pages on your website that need them the most.
We’ve put a lot of attention and detail into designing a reporting system around leads and not just search engine rankings. We setup tracking a variety of tracking solutions ( Google Analytics, Call Tracking, Heatmaps) so we can show you the exact impact our SEO and SEM campaigns have had on your website. Our account director and project managers work together alongside our SEO technicians to keep you up-to-date and transparent on how our SEO and SEM campaigns are impacting your website.
Have questions about SEO or digital marketing? Want to know more about what Helium can do to help you? Fill out a contact form and we’ll be in touch.