Online Certifications Digital Marketing Agency

Say goodbye to complex marketing jargon and hello to straightforward, effective marketing that fills your calendar with Online Certifications jobs. Helium isn’t a vendor. We partner with you and help you build a scalable lead generation machine that you own. Get an Account Manager, a Project Manager, and a dedicated industry Digital Strategist veteran when you work with us. Transparent pricing. Clear communication. Results.

As seen in:

Results That Speak For Themselves

Have we achieved results for businesses like yours? Yep! In fact, we’ve done it many times and our clients average an ROI over 400%.

Increased Traffic by 100,000 monthly visits

Increased Traffic from 28,000 to 51,500

Increased Traffic from 10,500 to 45,800

Increased Monthly Traffic Value by $26,000

Our Process: What to Expect Working With Us

Helium is not a vendor. We partner with our clients and we provide industry insights to help our clients build scalable and dependable lead machines. Get an account manager, project manager, and a dedicated industry veteran digital strategist when working with us. Transparent pricing and strategy. Quick communication. SEO and SEM Results.

1 Tracking, Reporting, and Account Access:

When we work together, we audit your data collection and we build out a report so you will have a clear source of truth that communicates what matters most to your business.

2 Focus on Immediate Impact:

While the campaign takes some time before your lead machine is running on all cylinders, we identify the SEO keywords that will provide the quickest impact with minimal time and money investment. We like to turn on PPC so you can begin to generate phone calls and form fills in less than 30 days.

3 Research Phase:

Research phase includes on-page optimization opportunities, technical SEO suggestions, and identification of content opportunities. We identify every competitor and analyze their SEO with a focus on keyword clusters, backlinks, and content strategy. We then analyze competitor social media profiles to identify the type of creative and messaging that resonates with your audience. We conclude the research by identifying the search ads and social ads they are running.

4 Marketing Roadmap:

We rely on our partnership with the client to finalize the identified opportunities. At the end of this phase, we know the amount of landing pages we need, the amount of blogs, the amount of backlinks, and we know what messaging resonates with your audience.

5 Implementation:

The iterative process of SEO and PPC begins here. Based on the roadmap and custom agreement with the client, we establish a monthly cadence and we get to work. Forms fills and phone calls trickle in within 1 month and SEO and PPC metrics trend upwards as more and more leads come into your business.

How We Get You Online Certifications Appointments

Using organic and paid channels, we prioritize quick wins to provide you with an ROI as soon as possible. While the quick wins are happening, the evergreen lead machine is constructed for long-term lead generation that you own.

We place an AI script in your website code that is designed to translate unstructured article/landing page text into machine-readable formats that Google loves. They love it because we make it cheaper for Google and easier for Google to understand your site. We typically see results within the first month.
We ensure perfect tracking so digital advertising channels can have their AI optimize ad performance. Online Certifications appointments start coming in within 7 days of this process.
We have access to a 280M+ database of US consumers, and we can leverage that data along with some awesome marketing tech to find the perfect audience. We can email this audience directly, and you can use our data for direct mail campaigns or custom audiences inside of ad platforms. With our data, we see 30-50% ROI improvements vs. ad channel audiences.
Lastly, we have research applied to an SEO campaign that works as your evergreen lead engine. This process involves tweaking your content, adding new content, and maximizing the value of your existing website.

Not Convinced?

Let Us Show You What You’re Missing

Let us show you what your Online Certifications company can achieve with our strategy and execution skills at your disposal. We aren’t just creating backlinks, changing titles, and calling that “SEO”. Our streamlined approach to Online Certifications marketing maximizes your return on investment to give your Online Certifications company a genuinely competitive edge.

Work With Us

Campaigns starting at

$3,000/m

What’s Included?

Analytics and Reporting
Research, Strategy, Roadmap
High Performing PPC Campaigns
Industry Leading Quality Content
Organic Rankings
Consulting Calls

Not ready to work with us?

Here’s our suggested campaign guide.

Online Certifications SEO Campaign Tasks

Keyword Research

Keyword difficulty and search volume are not the alpha and omega of keyword research. Find low-hanging fruit. Get an entity SEO approach to keywords and leave the shackles of keyword difficulty and search volume behind.

Technical SEO

One of the 4 pillars of SEO. Technical SEO covers a wide range of initiatives aimed at providing a better user experience while making it easier for Google to affordably crawl your website, no matter the size.

Internal Link Optimization

The science of Page Rank applies to internal links just as much as external linking. With Helium, we have precise methods of directing authority and relevance through our approach to internal links. We also can programmatically apply links using NLP and AI.

Keyword Cannibalization Analysis

When a page struggles to rank, the solution is often found through a cannabilization audit. Helium looks at all of your SEO pages and identifies whether topical overlap is preventing a page from ranking. We then systematically redirect content, which provides a quick boost to rankings.

Meta and Title Optimization

This isn't rocket science, but it is very important. Every page needs titles and meta descriptions that are designed to increase CTR. While keywords have an impact on SEO, we have seen that CTR is the most important optimization goal for meta and titles.

Speed Optimization

Web developers aren't SEOs and it's common for SaaS companies to have a website that needs speed improvements. While SEO impact is important, the retention of your hard earned traffic is heavily related to the speed of your website. Let's get that site humming.

On-Page Optimization

Did you know that you can outrank large authorities on difficult topics through On-Page optimization? We find that the link building cost savings often pay for this type of optimization on it's own. In terms of rank importance, on-page optimization is in the top 3 of most important factors.

Link Building

Links made Google famous and links continue to be a pillar of SEO, especially in a post-AI world. We build links and use NLP to identify the exact type of links and amount of links that are needed for accomplishing a SaaS SEO goal.

Content Writing

Whether you're a billion dollar company needing 1,000 articles as quickly as possible, or whether you're in a difficult niche with compliance and regulatory restrictions, we have the perfect blend of technology, writers, and expertise.

Schema Creation

SEO is a game of fractional improvements sustained over time. When most competitors skimp on schema, we find that our advanced entity-based schema strategy has the ability to make our client's rank above the competition by disambiguating content for Google bots. Not only does it help with rankings, but many of the SERP features rely on schema.

NLP and Entity Analysis and Optimization

There is a reason we rank #1 for "Entity SEO". In 2018, NLP and entities became the name of the game. We are thought leaders in this space and we use NLP and entities in our process for internal linking, schema, keyword research, link building, content writing, and everything else we do.

Frequently Asked Questions

What does it mean for an online certifications company to use a digital marketing agency for SEO services?

When an online certifications company utilizes a digital marketing agency for SEO services, it is outsourcing aspects of its search engine optimization to specialists. This aims to enhance its online visibility, increase organic traffic to its website, and improve its search engine rankings, ultimately attracting more students to its certification programs. The agency becomes responsible for implementing technical SEO improvements, content optimization, and tracking key performance metrics to ensure the certification programs reach their target audience effectively. Whether someone's searching for a digital marketing certificate program, Google Ads certificate program, or something else, digital marketers are key to attracting a target audience.

How can SEO services benefit an online certifications company?

SEO services can significantly benefit an online certifications company by optimizing its website's content and structure for search engines, making it more visible to individuals searching for online digital marketing certificates and courses. This can lead to increased traffic, higher enrollment rates, and improved brand credibility in the competitive online education market. Effective search engine optimization (SEO) also helps certification companies capture potential students at different stages of their decision-making process through targeted keyword strategies, search engine marketing, and educational content.

What specific SEO strategies might a digital marketing agency implement for an online certifications company?

A digital marketing agency may implement a variety of SEO strategies for an online certifications company, including keyword optimization focused on certification courses, on-page SEO enhancements (like meta tags, headers, and content optimization), backlinking strategies to build domain authority, and local SEO to target learners in specific geographical areas. The agency would also focus on creating course-specific landing pages optimized for search intent and implementing schema markup to highlight certification details in search results.

Can a digital marketing agency help an online certifications company with more than just SEO?

Yes, a digital marketing agency can offer a range of services beyond SEO, such as pay-per-click (PPC) advertising, content marketing, social media management, email marketing campaigns, and web design enhancements, all of which can complement SEO efforts and help to attract and engage potential certification seekers. For certification companies specifically, agencies can develop targeted lead generation campaigns, create educational content marketing strategies, and implement marketing automation to nurture prospective students through enrollment. An online certifications digital marketing agency can also assist with social media marketing, allowing a larger audience to be reached all while staying within the established marketing budget.

What are some key performance indicators (KPIs) that measure the effectiveness of SEO services for an online certifications company?

Key performance indicators for SEO effectiveness include organic traffic growth, search engine rankings for targeted keywords, conversion rate (such as inquiries, sign-ups, or enrollments), click-through rate (CTR), backlink quantity and quality, paid search, and website loading speed and user engagement metrics. For certification companies specifically, tracking the bounce rate on course pages and time spent reviewing certification requirements are crucial metrics. Monitoring competitor rankings for certification-related keywords and measuring domain authority in the education sector can provide valuable competitive insights.

Schedule a free consultation with one of our digital sales consultants

We want to add your business to the list of partner companies that made millions through a partnership with Helium.