SEO For Hotels
Marketing a hotel online means more than just having a booking system;it requires an SEO strategy that ensures travelers find and choose your property over competitors. With increasing reliance on search engines for trip planning, ranking high for relevant searches can significantly boost direct bookings.
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Results That Speak For Themselves
Our Process: What to Expect Working With Us
Our SEO approach for hotels focuses on improving visibility in search results, increasing brand awareness, and driving more direct reservations.
1 Tracking, Reporting, and Account Access:
We start with an SEO audit to optimize your website's structure, improve loading times, and ensure a seamless booking experience.
2 Focus on Immediate Impact:
Targeting search terms like 'best hotels in [city]' or 'luxury resorts near me' ensures your property appears when travelers are researching accommodations.
3 Research Phase:
On-page SEO strategies include optimizing room descriptions, implementing rich snippets, and improving image SEO to enhance user engagement.
4 Marketing Roadmap:
Creating engaging blog content, travel guides, and seasonal promotions helps attract organic traffic and encourages direct bookings.
5 Implementation:
Ongoing SEO monitoring and performance tracking ensure your hotel remains competitive, adapting to search trends and traveler behavior.
How We Get You Hospitality Appointments
Using organic and paid channels, we prioritize quick wins to provide you with an ROI as soon as possible. While the quick wins are happening, the evergreen lead machine is constructed for long-term lead generation that you own.
- We place an AI script in your website code that is designed to translate unstructured article/landing page text into machine-readable formats that Google loves. They love it because we make it cheaper for Google and easier for Google to understand your site. We typically see results within the first month.
- We ensure perfect tracking so digital advertising channels can have their AI optimize ad performance. Hospitality appointments start coming in within 7 days of this process.
- We have access to a 280M+ database of US consumers, and we can leverage that data along with some awesome marketing tech to find the perfect audience. We can email this audience directly, and you can use our data for direct mail campaigns or custom audiences inside of ad platforms. With our data, we see 30-50% ROI improvements vs. ad channel audiences.
- Lastly, we have research applied to an SEO campaign that works as your evergreen lead engine. This process involves tweaking your content, adding new content, and maximizing the value of your existing website.
Not Convinced?
Let Us Show You What You’re Missing
With a strategic SEO plan, hotels can increase direct revenue, enhance guest experience, and maintain a strong online presence in the hospitality industry.
Work With Us
Campaigns starting at
$3,000/m
What’s Included?
- Analytics and Reporting
- Research, Strategy, Roadmap
- High Performing PPC Campaigns
- Industry Leading Quality Content
- Organic Rankings
- Consulting Calls
Hospitality SEO Campaign Tasks
Keyword Research
Keyword difficulty and search volume are not the alpha and omega of keyword research. Find low-hanging fruit. Get an entity SEO approach to keywords and leave the shackles of keyword difficulty and search volume behind.
Technical SEO
One of the 4 pillars of SEO. Technical SEO covers a wide range of initiatives aimed at providing a better user experience while making it easier for Google to affordably crawl your website, no matter the size.
Internal Link Optimization
The science of Page Rank applies to internal links just as much as external linking. With Helium, we have precise methods of directing authority and relevance through our approach to internal links. We also can programmatically apply links using NLP and AI.
Keyword Cannibalization Analysis
When a page struggles to rank, the solution is often found through a cannabilization audit. Helium looks at all of your SEO pages and identifies whether topical overlap is preventing a page from ranking. We then systematically redirect content, which provides a quick boost to rankings.
Meta and Title Optimization
This isn't rocket science, but it is very important. Every page needs titles and meta descriptions that are designed to increase CTR. While keywords have an impact on SEO, we have seen that CTR is the most important optimization goal for meta and titles.
Speed Optimization
Web developers aren't SEOs and it's common for SaaS companies to have a website that needs speed improvements. While SEO impact is important, the retention of your hard earned traffic is heavily related to the speed of your website. Let's get that site humming.
On-Page Optimization
Did you know that you can outrank large authorities on difficult topics through On-Page optimization? We find that the link building cost savings often pay for this type of optimization on it's own. In terms of rank importance, on-page optimization is in the top 3 of most important factors.
Link Building
Links made Google famous and links continue to be a pillar of SEO, especially in a post-AI world. We build links and use NLP to identify the exact type of links and amount of links that are needed for accomplishing a SaaS SEO goal.
Content Writing
Whether you're a billion dollar company needing 1,000 articles as quickly as possible, or whether you're in a difficult niche with compliance and regulatory restrictions, we have the perfect blend of technology, writers, and expertise.
Schema Creation
SEO is a game of fractional improvements sustained over time. When most competitors skimp on schema, we find that our advanced entity-based schema strategy has the ability to make our client's rank above the competition by disambiguating content for Google bots. Not only does it help with rankings, but many of the SERP features rely on schema.
NLP and Entity Analysis and Optimization
There is a reason we rank #1 for "Entity SEO". In 2018, NLP and entities became the name of the game. We are thought leaders in this space and we use NLP and entities in our process for internal linking, schema, keyword research, link building, content writing, and everything else we do.
Frequently Asked Questions
How can SEO help hotels increase bookings?
SEO helps hotels appear in searches like 'best hotels in [city]' or 'affordable beachfront resorts,' driving more direct bookings without relying on third-party platforms.
What are the best SEO strategies for hotels?
Key strategies include optimizing for local SEO, using hotel-related keywords, creating engaging travel content, and securing backlinks from travel blogs.
Why is local SEO important for hotels?
Local SEO ensures hotels appear in Google Maps, local searches, and the hotel pack, making it easier for travelers to find and book a stay.
What type of content helps hotels rank higher on Google?
Hotels should publish destination guides, travel tips, and seasonal offers to attract organic traffic and improve their search rankings.
How long does SEO take to increase hotel bookings?
SEO results for hotels can take 3-6 months, but consistent content, backlinks, and optimization efforts lead to long-term visibility and direct bookings.
Schedule a free consultation with one of our digital sales consultants
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