Mastering SEO (search engine optimization) can be challenging, especially if you’re just starting out with your SaaS (Software as a Service) business. Luckily, plenty of SEO tools on the market can help you navigate the complex world of SaaS marketing.
In fact, there are so many SEO tools available that picking the right one for your SaaS business probably feels overwhelming. So, we’ve complied a list of the 10 best SaaS SEO tools to help you outrank the competition in 2023.
What SaaS SEO Tools Are Used For
SEO tools are used to investigate the potential of SaaS web pages for a high placement among Google’s search engine results pages (SERPs). These handy tools cover a wide range of SEO activities, including research and analysis, content creation, technical SEO, and performance tracking.
Research and Analysis
Research and analysis SEO tools help you gather the necessary data to create an effective SEO campaign for your SaaS company. Most frequently, marketers use these tools for keyword research, given how integral this process is in producing successful content.
Content research tools can also come in useful for this purpose. They allow you to dig deeper into the SaaS topics you want to build content around. Link building tools are another helpful category of research and analysis SEO tools. They help your SaaS web page earn backlinks from reliable external sites, which is one of the crucial Google ranking factors.
Content creation tools guide you through successful content production by helping you create briefs and optimize content output. These valuable tools can also show you how to structure your content, getting into page-level details and specifics.
Technical SEO tools help you stay proactive in monitoring technical issues that can severely hinder your SaaS website’s ranking. Ultimately, these tools ensure your website is healthy and stays at peak performance.
Performance tracking tools help you monitor your SaaS SEO campaigns, giving you insight into what works the best. Accessing more data for your business can only help you stay ahead of the competition in 2023.
Our 10 Best SaaS SEO Tools
Now that you know what to use SEO tools for, let’s dive into our top 10 picks that will become an invaluable part of your everyday SaaS SEO efforts.
#1 – Ahrefs
Ahrefs started as a link analysis tool and gradually developed into a more competitive SEO toolkit. Today, Ahrefs is one of the most robust SEO tools on the market, gaining massive popularity in the SaaS niche. This feature-rich tool will help you with all SEO aspects, including keyword research, site audits, spotting backlink opportunities, and performing SaaS SEO competitor analysis. Ahrefs offers several monthly plans, ranging from $99 to $999.
Notable Ahrefs features include:
- Research keywords across multiple platforms
- Monitoring keyword ranking across the different countries
- Analyzing the competitors’ organic position
- Identifying broken links
- Backlink monitoring
- Receiving email updates on changes in the ranking and backlinks
- Checking for content issues on website and folder levels
#2 – Semrush
Thanks to the range of features it encompasses, Semrush is known as the Swiss Army knife of SEO tools. As such, it’s one of the most commonly used SEO platforms in the SaaS sector. It stands out among similar all-in-one tools for its powerful SEO keyword research tool and toxic backlink analysis.
Semrush will help a SaaS business start growing faster by:
- Monitoring its ranking for keywords
- Breaking down terms on intent level
- Analyzing competitors’ organic position and PPC activity
- Auditing the entire website or individual pages to identify gaps in on-page optimization
- Sending email updates on changes in rankings and backlinks
#3 – Se Ranking
SE Ranking is relatively new to the all-in-one SEO software market. However, it has been quickly picked up by many SEO experts and marketing agency professionals in the SaaS niche. SE Ranking is also the only tool on our list that offers a white-label option, allowing you to brand it as your own. One of its most attractive features is the affordable plans that start at just $31.20 per month.
Its affordability makes SE Ranking is useful for SaaS businesses as it can:
- Track how they rank for important keywords
- Easily check what PPC keywords the competitors are using
- Analyze the website’s health through its web crawl feature
- Conduct a backlink audit
#4 – Moz
Moz offers an impressive suite of tools that have developed gradually, following the needs of the SEO market. Although the platform has a few quirks, Moz is arguably the most user-friendly all-in-one SEO tool. Also, Moz has the largest index of links among the SEO SaaS tools. Other key features include a rank tracker, a site crawler, and a web analytics console.
When it comes to SaaS SEO, Moz can help you do the following:
- Improve your website using its optimization tool
- Conduct in-depth research to find traffic-driving keywords
- Generate long-tail keywords with an impressive success rate
- Track your keywords ranking over time
- Find backlinking opportunities
- Monitor external websites linking to your site
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#5 – Screaming Frog SEO Spider
Screaming Frog is a U.K. SEO and marketing agency that created one of the most popular SEO software tools—the SEO Spider. This nifty program falls under the technical SEO tool category, which crawls your website to perform a full SEO audit. You can download it to your computer for free and start gathering valuable data in a matter of minutes.
The SEO Spider can integrate with Google Search Console, Google Analytics, and page and site speed APIs. When used independently, it can help your SaaS company with the following:
- Performing automatic SEO audits to uncover errors
- Locating broken links and managing redirects
- Detecting duplicate content that slows down your SEO growth
- Generating XML sitemaps to boost your online visibility
- Making your website as Google-friendly as possible
#6 – Surfer SEO
Surfer SEO is one of the best content-writing tools on the market. It provides a detailed brief and guidelines, prompting users to include related keywords throughout the text. On top of that, it suggests the ideal keyword frequency and shows the competitors’ organic position and scores, which it also uses to determine an optimal word count.
The platform additionally offers a free keyword browser extension called Keyword Surfer that allows you to see keyword search volume, CPC (cost-per-click), and estimated website traffic. Analyzing these keyword search results can help you select great terms for your content.
As far as Surfer SEO pricing goes, the Basic subscription plan costs $49 per month, while the Business plan costs $199/month. There’s also a free version that allows you to get some SEO insights for a smaller website of your choosing.
#7 – Google Search Console
Google Search Console (GSC) is one of the most powerful SEO tools that only some SaaS organizations use to its full potential. Its primary goal is to show you how your website ranks on Google search results, what queries pull up your website, and how often users click on it. Toss in the search volume, and you’ve got the backbone of a robust SEO toolkit.
Understanding how GSC works and fully using its features can change your SEO performance entirely. This valuable tool will help you:
- Access direct organic data for your website
- Manage website crawling and indexing faster
- Monitor your organic performance with data directly from Google
- Discover monthly search volume for queries
- Be aware of any problems Google has with your website, such as spam and backlinking issues
#8 – Google Analytics
Google Analytics is one of the must-haves for SEO performance tracking and analysis. This essential tool will let you measure traffic, downloads, and conversions free of charge. This makes it the perfect choice for beginners and startups who can’t afford any paid tool. Even if you can, Google Analytics is still a valuable tool to use.
The second half of 2023 will see the rollout of Google Analytics 4, which will undoubtedly up the ante regarding performance tracking. For now, you can use Google Analytics to:
- Set up goal tracking to monitor organic SEO performance
- Track traffic-generating web pages
- Analyze key metrics, such as bounce and click-through rates
- Track the pages that produce the most conversions
- Monitor performance across all digital marketing channels
#9 – Google Trends
Google Trends is another free resource from Google that tells you which search terms are trending across the web. This tool displays the keyword analysis in easy-to-interpret graphs and charts. This data can help you come up with keyword ideas. In addition, it will help you generate great content ideas. Finally, it allows you to stay on top of the latest terms and jargon used in different languages and industries.
Your SaaS business can benefit from Google Trends in a few ways, mainly by:
- Keeping tabs on the top trends in the SaaS industry
- Gauging interest in a SaaS product or service
- Comparing two or more terms against each other
#10 – Keywords Everywhere
Most all-in-one SEO software tools feature some keyword research tools. Still, you can benefit from having a tool that focuses solely on this task, making research more rigorous.
Keywords Everywhere is a convenient browser extension that layers on top of your Google searches and digs out secondary and long-tail keywords directly from the SERPs. It will also show you the keyword volume, CPC, and competing keywords from AdWords.
Unfortunately, Keywords Everywhere is no longer free. However, you can purchase credits for as low as $10 and start doing your keyword research right.
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No Wrong Choices
There’s no right or wrong decision when selecting the perfect SEO tool for your SaaS business. The choice boils down to your needs, goals, and budget. You can take advantage of the free trials some platforms offer to explore them in more detail and determine which can best aid your SEO activities on a daily basis.
How Helium SEO Can Help
While SEO tools are undoubtedly helpful, they can’t automatically take care of all your SEO needs. These tools are just one piece of the SEO and digital marketing puzzle. The rest of the answers come from efficient SEO strategy and execution. That’s where Helium SEO—your personal SaaS SEO agency—comes into play for your online presence.
Our SaaS marketing team can help your company decipher the data these SEO tools provide and map out strategies to help you thrive in the digital age. We have the experience and expertise to help your SaaS brand achieve its goals—whether they have to do with SEO, advertising, or web design.
Get in touch with us today and let us show you how far your SaaS business can go.
Frequently Asked Questions (FAQs)
What is SaaS SEO?
SaaS SEO is a specific kind of SEO (search engine optimization) service. It’s particularly designed to improve a SaaS (Software as a Service) company’s organic search rankings and online presence.
Is SEO Important for SaaS?
While SEO is important for every business and industry, SEO is especially important for SaaS companies because it improves online visibility. Customers typically seek solutions for their current process pain points (like recruiting, payroll, etc.) online, so SEO reaches customers where they are researching. SaaS also often has a technologically-inclined target audience in mind, which makes search engine optimization all the more worthwhile.
What Are Some Commonly-Used SEO SaaS Tools?
The most popular SaaS SEO tools in 2023 include Ahrefs, Semrush, SE Ranking, Moz, Screaming Frog SEO Spider, Surfer SEO, Google Search Console, Google Analytics, Google Trends, and Keywords Everywhere.