Pay per click (PPC) marketing is a strategy that helps drive traffic to your site by paying for ads instead of earning traffic naturally. An example of this is the search results marked with “Ad” when you look something up on Google.
In order to have an effective digital marketing and SEO campaign it is important to get a mix of this pay per click traffic and organic traffic. At Helium SEO we will work with you to make sure that the money you have to spend on this type of marketing will result in higher conversion rates and a quick increase in profits for your company.
By advertising products or services directly on a Google search, businesses will be able to gain visibility on specific things, drive traffic to their site and convert more leads with targeted landing pages. Three major benefits to a pay per click campaign are:
Potential customers searching your keywords will see your products as Google Ads. This draws in new customers who have not yet established brand loyalty, and can find your products without having to browse within your site.
You only have to pay based on the number of visitors to your landing page. This is great for companies that are afraid of spending money on ads without payoff. Since your cost is directly related to traffic, you know you are getting your money’s worth.
If you are going to be advertising specific products or services, you want to make sure that they are only showing up on relevant searches. Helium can help track your conversions and make sure that you are using the most effective keywords.
Keyword research can be very time consuming and difficult, but is one of the most important parts of PPC marketing. In order to run a good Pay Per Click campaign we will help you to create a list of targeted keywords that will likely result in a high purchase rate per click. With a high enough click to purchase ratio, investing in PPC will become a no brainer for your company.
While coming up with a keyword list, we will most often focus on long tail, or more specific, searches so we know that when a potential customer clicks on your ad they are finding exactly what they were looking for and are more likely to purchase your product or service.
Google and other ad networks will not only reward the highest bidders for ad space, but they will also reward you for the quality of your ads. By working with us to ensure the high quality of your ads we can make sure that your ads will have higher click through rates while, at the same time, decreasing costs for your company.
The most popular PPC platform by far is Google Ads, and it is important that your company has the right combination of bid price, keywords, and ad quality in order to get your PPC ads to land in the top spot.
Once we have created a PPC campaign for you we will continue to monitor it and change the strategy as we see fit to make sure we are driving as much traffic as we need to through PPC. In order to make sure we are running an optimal PPC campaign we will look at different analytics including your quality score, text ad optimization, and click through rates.
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