In today’s digital marketplace it is becoming more and more common to see consumers searching for local businesses to meet their needs. Because of this, it is more important than ever to make sure that your company is using Local SEO to stand out over your competitors in search results. Local SEO can be more challenging than your average SEO campaign because of the ever-changing nature of local search results.
These challenges make it extremely important to work with an experienced company that can provide the SEO campaign needed to increase your company’s online visibility. Helium SEO will work with you to make sure that your company has an optimal Local SEO strategy that will target and convert leads into actual customers.
1. Use title and meta description tags
2. Make sure you are listed in online directories
3. Build local citations
4. Claim your Google My Business
5. Get good online reviews
When people are searching for local businesses there is a high likelihood that they need a specific product or service, and are probably a good potential customer. With a good strategy you can make sure that these local customers are discovering your company first. Getting your company’s name, address, and phone number into online directories such as Yelp is an extremely important step in getting a potential customer to invest in your product or service.
In order to help with your rankings in these directories, we will help make sure that your current and future customers are leaving mostly positive reviews of your company. In addition to getting you into these online directories, we will also help you to optimize your Google My Business listing and get you showing up on Google Maps.
The number of people using their mobile devices to search for businesses on the go is another key reason to invest in local SEO. The amount of time spent on digital media in the U.S. is now higher on mobile devices than on desktops, and reaching these people searching for local businesses will provide your company with a very high conversion rate from potential leads to actual customers.